design a survey follow instructions attached

Survey Design Project Background

The TOGO’s Sandwich Satisfaction Survey (attached in Week 3 Critical Incident Survey Assignment page) represents an example of a critical incident survey, where someone had an experience at an event, a store, a restaurant, etc. Note that the purpose serves to help incent a respondent to complete the survey. The Likert scale, 1-7, is recommended. The NA refers to non-applicable. For example, a vegetarian would answer NA to statements related to meat. All the statements are positive, declarative statements; other types of market research use questions. Note that the statements are clustered: related to meat, toppings, bread, etc.; they are short statements, that are neither complex nor ambiguous.

The last statement is an Overall statement; if a respondent answered half the statements positive and half the statements negative, the respondent would have to decide how s/he felt overall explicitly. The demographics allow analysis to drill down to sub-groups (by age, by frequency of eating out per week, etc.). The additional comments are verbatims, to relate to the quantitative data.

Options for each of the demographic/segmentations should either be alphabetized or sequenced. An example of sequencing would be freshmen/sophomores/juniors/seniors or locations of McDonalds, ending with "Other, please specify."

If 20 out of 100 respondents answered "Other", there is no value to that option. There would be more value if 10 of the 20 answered "McDonalds in East Brunswick" and 10 answered "McDonalds in South Brunswick."

The options need to be all inclusive and mutually inclusive. Note the ages start with less than 20 and end with 65+, and there is not overlapping in the upper/lower intervals.

The TOGO’s Sandwich Satisfaction Survey (attached in Week 3 Critical Incident Survey Assignment page) was actually administered in my MBA class on Total Quality Management here at Rutgers (with a slightly different format). The major dissatisfier was that the bread was not fresh. My student worked for the holding company that include Baskin and Robbins, Dunkin Donuts, and TOGOs. While there was no room for an oven at the New York City location, my student negotiated to use the ovens in the afternoon/evening with Dunkin Donuts next door, when the ovens were free. He was promoted for his creative solution and its implementation; he was then relocated to the Boston headquarters. Below are some documents from this time period.