attachment_124.docx
Kingdom of Saudi Arabia Ministry of Higher Education Imam Abdulrahman Bin Faisal University College of Business Administration
المملكة العربية السعودية
وزارة التعليم العالي
جامعة الإمام عبد الرحمن بن فيصل
كلية إدارة الأعمال
Student’s Name: ____________________________________________________________________
Student ID# __________________________ Course Name : MGMT 310 Entrepreneurship
Assignment # 2 Marketing Model Canvas
Assignment Brief: Throughout the world developing and implementing marketing plans is the hallmark for the Marketers. Most of the corporations see ability to develop and manage marketing plans as an important pre-requisite for the top marketing slots. Most of the current CEOs are also known for their ability to plan and execute marketing plans.
Key Deliverables: You are required to develop a marketing plan for the assigned product/service/brand.
Submission requires presenting an Excel worksheet on Marketing Model Canvas.
· Customer Segment - Target Customers (geographic, demographics-psychographics, behavioral)
· Customer Profile –User/Buyer Profile (Age, Gender, Income, Social Status, Preferences etc)
· Customer Needs – Top 3 customer problems
· Customer Wants – Top 3 must have features
· Buying Process – Customer path to purchase
· Competition – Alternate solution Providers
· Value Propositions – (Unique selling point)
· Positioning (Perceptual Map)
· Product Strategies (Product Line Strategies)
· Pricing Strategies (Price-Adaptation Strategies)
· Place Strategies (Distribution Strategies)
· Promotion Strategies (Advertising, PR, Sales Promotion, personal Selling, Direct, Digital)
· Branding Strategies
· International Marketing Strategies (Export, Joint Venture etc).
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