design a survey follow instructions attached

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attachment_1.xls

Illustrative Survey Design

TOGO's Sandwich Satisfaction Survey
Purpose - At TOGO's, we are committed to providing our customers with great tasting sandwiches that come with
great value. TOGO's has become very popular on the West Coast of the U.S., and is now looking to bring its great
tasting sandwiches to the East Coast. We know, however, that taste and sandwich preferences differ by region.
Therefore, in our efforts to deliver a superior sandwich to our new customers on the East Coast, we want to
understand exactly how our customers feel about our sandwiches so that we can address and improve upon any
areas in which we fall short of our customer's expectations. To this end, we would like to gain feedback on
the quality of the sandwich recently purchased at TOGO's.
Please circle the appropriate number with the scale below. The feedback is most appreciated!
Likert Scale:
1- I Extremely Disagree with this statement (ED). 1 = Most Negative
2- I Strongly Disagree with this statement (SD). .
3-I Disagree with the statement (D) .
4- I Neither agree or disagree with this statement (N). .
5- I Agree with this statement (A). .
6-I Strongly Agree with this statement (SA). .
7- I Extremely Agree with this statement (EA). 7 = Most Positive
NA - Not Applicable
15-20 Positive Statements ED SD D N A SA EA NA
1. The quantity of meat on the sandwich was good. 1 2 3 4 5 6 7 0
2. The meat had good flavor. 1 2 3 4 5 6 7 0
3. Lean was the meat. 1 2 3 4 5 6 7 0
4. The meat was fresh. 1 2 3 4 5 6 7 0
5. The variety of meat on the sandwich was great. 1 2 3 4 5 6 7 0
6. The texture of the meat was pleasing. 1 2 3 4 5 6 7 0
7. The toppings were tasty. 1 2 3 4 5 6 7 0
8. The assortment of toppings was extensive. 1 2 3 4 5 6 7 0
9. The number of toppings was sufficient. 1 2 3 4 5 6 7 0
10. The texture of the toppings was appealing. 1 2 3 4 5 6 7 0
11. The flavor of the toppings was tantalizing. 1 2 3 4 5 6 7 0
12. The quantity of the dressing seasoning was just right. 1 2 3 4 5 6 7 0
13. There was a great selection of the dressing/seasonings. 1 2 3 4 5 6 7 0
14. The taste of the dressing/seasoning was flavorful. 1 2 3 4 5 6 7 0
15. The bread tasted newly baked. 1 2 3 4 5 6 7 0
16. Flavorful was the bread. 1 2 3 4 5 6 7 0
17. The texture of the bread was appetizing. 1 2 3 4 5 6 7 0
18. The portion size of the sandwich was acceptable. 1 2 3 4 5 6 7 0
19. The packaging of the sandwich was eye-catching. 1 2 3 4 5 6 7 0
20. I liked the overall quality of the sandwich. 1 2 3 4 5 6 7 0
Directions: Please check the box for each demographic.
Demographics: Female < 20
Male Age: 20-35
36-50
51-64
65 +
Additional Comments:
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Thanks!
&C