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AStudyonPositiveandNegativeEffectsofSocialMediaonSociety.pdf

© 2017, IJCSE All Rights Reserved 347

International Journal of Computer Sciences and Engineering Open Access Review Paper Volume-5, Issue-10 E-ISSN: 2347-2693

A Study on Positive and Negative Effects of Social Media on Society

W.Akram 1*

, R.Kumar 2

1* Department of Computer Applications, GDC Mendhar, Poonch, India

2 Department of Computer Applications, GDC Mendhar, Poonch, India

*Corresponding Author: [email protected] Mobile: +91-7051388383 Available online at: www.ijcseonline.org

Received: 15/Sep/2017, Revised: 28/Sep/2017, Accepted: 19/Oct/2017, Published: 30/Oct/2017

Abstract- Social media is a platform for public around the World to discuss their issues and opinions. Before knowing the

actual aspects of social media people must have to know what does social media mean? Social media is a term used to

describe the interaction between groups or individuals in which they produce, share, and sometimes exchange ideas, images,

videos and many more over the internet and in virtual communities. Children are growing up surrounded by mobile devices

and interactive social networking sites such as Twitter, MySpace, and Facebook, Orkut which has made the social media a

vital aspect of their life. Social network is transforming the behavior in which youthful people relate with their parents, p eers,

as well as how they make use of technology. The effects of social networking are twofold.[1] On the positive side, social

networks can act as invaluable tools for professionals. They achieve this by assisting young professionals to market their skills

and seek business opportunities. Social networking sites may also be used to network efficiently. On the negative side, the

internet is laden with a number of risks associated with online communities. Cyber bullying, which means a type of

harassment that is perpetrated using electronic technology, is one of the risks. In this paper we cover every aspect of social

media with its positive and negative effects. Focus is on the particular field like health, business, education, society and youth.

During this paper we explain how these media will influence the society in a broad way.

Keywords: Social Media, Business, Society, Mobile Devices, Education, Cyber Bullying.

I. INTRODUCTION

A social media is an online platform which people use to

build social networks or social relations with other people

who share similar personal or career interests, activities,

backgrounds or real-life connections. The impact of social

networks on young people is significant. It is becoming

increasingly clear that social networks have become part of

people’s lives. Many adolescent people are using their

laptops, tablet computers and smart phones to check Tweets

and status updates from their friends and family. Due to the

advancement in technology, people are pressured to accept

different lifestyles. Social networking sites can assist young

people to become more socially capable. Social media is a

web-based form of data communication. Social media

platforms allow users to have conversations, share

information and create web content. Social media has

different forms, together with blogs, micro-blogs, wikis,

social networking sites, photo-sharing sites, instant

messaging, video-sharing sites, podcasts, widgets, virtual

worlds, and more. Billions of people around the world use

social media to share information and make connections.[2]

On an individual level, social media allow us to

communicate with our friends and relatives, gain knowledge

of new things, develop your interests, and be entertained.

On a professional level, we can make use of social media to

expand or broaden our knowledge in a particular field and

build our professional network by connecting with other

professionals in our industry. At the business level, social

media allows us to have a conversation with our audience,

gain customer feedback, and elevate your brand.

Social Media is a innovative idea with a very brilliant

opportunity with additional scope for advancements. With

the advancement of social media many organizations are making use of this medium to better their practices. With the

use of social networking we can advertise or communicate

in a more efficient way. Likewise people don’t have to rely

on the media or TV to get their daily dose of news it can all

be obtained from a social networking site. People can track

or get information from all over the world.

The introduction of the paper is given in Section I and

Section II contains the Literature review and research

methodology used, Section III contains various popular

sites which comes under social media, Section IV contains

the Impact of Social Media on Medical and Health, Section

V contains the Impact of Social Media on Business, Section

VI contains the Impact of Social Media on Education,

Section VII contains the Impact of Social Media on Society,

Section VIII contains the Impact of Social Media on Kids

and Teens, Section IX describes How to handle the Social

Media issues and Section X contains the Conclusion.

International Journal of Computer Sciences and Engineering Vol.5(10), Oct 2017, E-ISSN: 2347-2693

© 2017, IJCSE All Rights Reserved 348

II. REVIEW OF LITERATURE

As Youth and Teens are the builder of nation, and in this era

they are grown up as part of the Net Generation. They can

easily use the latest technology in various forms, including

smart phones, mp3 players, digital cameras, video games,

iPads, electronic readers, and personal computers. Social

Media has its both positive and negative effects.

This research paper is based on secondary data collected

from the online sources, different research papers and from

the Google search engine. We also used some data gathering

tools (On Site Observations, Interviews, and

Questionnaires) for gathering information about the usage of

social media in general.

In this paper we study various social networking sites,

various areas (Business and Commerce, Education, Health

and medical Education etc) in which social media is

extensively used in these days with its positive and

negatives aspects and guidelines for handling the negative

effects of social media on society.

III. POPULAR SOCIAL MEDIA SITES:

Facebook

This is the largest social media network on the Internet, both

in terms of total number of users and name recognition.

Facebook came into existence on February 4,

2004, Facebook has within 12 years managed to collect

more than 1.59 billion monthly active users and this

automatically makes it one of the best mediums for

connecting people from all over the world with your

business.[3] It is predictable that more than 1 million small

and medium-sized businesses use the platform to advertise

their business.

Twitter

We might be thinking that restrictive our posts to 140

characters is no way to advertise our business, but we will

be shocked to know that this social media stage has more

than 320 million active monthly users who can build use of

the 140 character limit to pass on information.[3] Businesses

can use Twitter to interact with prospective clients, answer

questions, release latest news and at the same time use the

targeted ads with specific audiences. Twitter was founded

on March 21, 2006, and has its headquarters in San

Francisco, California.

Google+

Google+ is one of the popular social media sites in these

days. Its SEO value alone makes it a must-use tool for any

small business. Google+ was propelled on December 15,

2011, and has joined the major alliances enlisting 418

dynamic million clients as of December 2015.

YouTube

YouTube : the biggest and most well known video-based

online networking site — was established on February 14,

2005, by three previous PayPal workers. It was later

purchased by Google in November 2006 for $1.65 billion.

YouTube has more than 1 billion site guests for every

month and is the second most well known internet searcher

behind Google.[4]

Pinterest

Pinterest is commonly a beginner in the online networking

field. This stage comprises of computerized announcement

sheets where organizations can stick their substance.

Pinterest reported September 2015 that it had obtained 100

million clients.[3] Private ventures whose intended interest

group is for the most part comprised of ladies should put

resources into Pinterest as the greater parts of its guests are

ladies.

Instagram

Instagram is a visual online networking stage. The site has

more than 400 million dynamic clients and is possessed by

Facebook. A significant number of its clients utilize it to

post data about travel, form, sustenance, workmanship and

comparable subjects.[2] The stage is likewise recognized by

its remarkable channels together with video and photograph

altering highlights. Right around 95 percent of Instagram

clients additionally utilize Facebook.

Tumblr

Tumblr is a standout amongst the most hard to utilize

informal communication stages, but at the same time it's a

standout amongst the most fascinating locales. The stage

permits a few diverse post groups, including cite posts, talk

posts, video and photograph posts and in addition sound

posts, so you are never constrained in the kind of substance

that you can share.[4] Like Twitter, reblogging, which is

more similar to retweeting, is speedy and simple. The long

range informal communication site was established by

David Karp in February 2007 and at present has more than

200 million sites.

Flickr

Flickr, articulated "Glint," is an online picture and video

facilitating stage that was made by the then Vancouver-

construct Ludicorp in light of February 10, 2004, and later

obtained by Yahoo in 2005. The stage is well known with

clients who share and install photos.[5] Flickr had more than

112 million clients and had its impression in more than 63

nations. Million of photographs are shared day by day on

Flickr.

Reddit

This is social news and excitement organizing site where

enlisted clients can submit substance, for example,

coordinate connections and content posts. Clients are

likewise ready to arrange and decide their position on the

site's pages by voting entries up or down. Entries with the

best votes show up in the best classification or primary

page.

International Journal of Computer Sciences and Engineering Vol.5(10), Oct 2017, E-ISSN: 2347-2693

© 2017, IJCSE All Rights Reserved 349

Snapchat

Snapchat is a image informing application training item that

was made by Reggie Brown, Evan Spiegel and Bobby

Murphy when they were understudies at Stanford

University.[5] The application was authoritatively

discharged in September 2011, and inside a limited ability

to focus time they have become hugely enrolling a normal

of 100 million every day dynamic clients as of May 2015.

More than 18 percent of every social medium client utilizes

Snapchat.

WhatsApp

WhatsApp Messenger is a cross-platform instant messaging

client for smartphones, PCs and tablets. This application

needs Internet connection to send images, texts, documents,

audio and video messages to other users that have the app

installed on their devices.[5] Launched in January 2010,

WhatsApp Inc. was purchased by Facebook on February 19,

2004, for about $19.3 billion. Today, more than 1 billion

persons make use of the administration to speak with their

companions, friends and family and even clients.

BizSugar

BizSugar is a person to person communication stage and

specialty asset for entrepreneurs, business visionaries and

directors. The site was made in 2007 by DBH

Communications, Inc., a supplier of honor winning business

distributions, and later obtained by Small Business Trends

LLC, in 2009.[4] The stage enables clients to share

recordings, articles, blog entries, podcast among other

substance. It additionally enables clients to view and vote on

entries by different individuals.

Delicious

This site was established by Peter Gadjokov and Joshua

Schachter in 2003 and obtained in 2005 by Yahoo. Before

the finish of 2008, Delicious guaranteed that it had

bookmarked 180 million URLs and procured more than 5.3

million clients. In January this year, Delicious Media said

that it had obtained the administration.

IV. IMPACT OF SOCIAL MEDIA ON MEDICAL

AND HEALTH

Social media provide Health Care Professionals with tools

to share information and to promote health behaviors, to

engage with the public, and to educate and interact with

patients, students, and colleagues. HCPs can use social

media to potentially improve health outcomes, develop a

professional network, increase personal awareness of news

and discoveries, motivate patients, and provide health

information to the community.

Physicians most frequently join online websites where they

can read news articles, listen to experts, research medical

advancements, discuss with colleagues concerning patient

issues, and network. They can explore and share ideas,

discuss practice management challenges, make referrals,

disseminate their research, market their practices, or engage

in health advocacy.[4] A large number of physicians also

use social media to converse directly with patients to

enhance clinical care. It is clear that social media is having a

distinct consequence on healthcare systems, and that its

impact is relevant both in the developed and developing

worlds.[5] Healthcare consultants provide improved

healthcare to a larger number of citizens, while clients are

able to use it to empower themselves, their families and

their communities.

A. Positive Effects of Social Media on Health

 Sharing of Doctors prescriptions to friends, relatives and colleagues.

 Consulting Doctors online anywhere and anytime.

 Sharing Suggestions among friends, relatives and colleagues about various diseases and its symptoms.

 Access to information in developing regions.

 Support and mutual accountability on online health forums.[6]

 Support for health-related causes.

 Helping health services to prioritize critical cases.

 Increased accountability to consumers.

 More data available to health researchers.

B. Negative Effects of Social Media on Health

 Incorrect self-diagnosis

 Potential breach of privacy

V. IMPACT OF SOCIAL MEDIA ON BUSINESS

Social Media is the new buzz sector in promoting that

incorporates business, associations and brands which make

news, influence companions, to make relations and make

groups. Business utilize web-based social networking to

upgrade an association's execution in different ways, for

example, to achieve business targets, expanding yearly

offers of the association. Web-based social networking

gives the advantage as a correspondence stage that

encourages two way communications between an

organization and their stock holders. Business can be

advanced through different long range informal

communication destinations.[6] A considerable group of the

organization advances their business by giving promotion

on the online networking with a specific end goal to draw in

greatest clients. Clients can associate and collaborate with

business on a more individual level by utilizing online

networking. Many organizations with the use of social

media can make their strategy to promote their Business.

A. Positive Effect of Social Media on Business

 With the use of Social Media, It is better to understand the customer requirements.

International Journal of Computer Sciences and Engineering Vol.5(10), Oct 2017, E-ISSN: 2347-2693

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 Social Media helps in promoting the Business all over the World.

 Social Media builds deals and client maintenance through standard connection and auspicious client

benefit.

 Social Media provides rich customer experiences.

 With Social media monitoring you can gain key information about your competitors.

 With the help of social media, Sharing contents about the Business faster and easier.

 Social networking sites helps to make new customers by providing various facilities.

 It helps to increase market insight and expand out beyond your rivals with online networking.

 It also helps to increase awareness among customers for better understanding of products.

B. Negative Effect of Social Media on Business

 In business, Social Media isn't totally hazard free in light of the fact that a significant number of the fans

and supporters are allowed to post their feeling on a

specific association; the negative remark can lead the

association to disappointment.

 Negative customer reviews are harmful.

 Highly time consuming.

 The web is crowded with more and more content.

 A mistake made on social media is hard to rectify.

 Many of the substantial association have succumbed to the programmers.

 The wrong online brand system can fate an organization, and put at a tremendous viral social

drawback.

 Getting included with Social Media is extremely time consuming. As an association you ought to appoint a

man to dependably support your pages and profile

with noteworthy substance.

 Most organizations experience issues measuring the consequences of web-based social networking

promoting.

VI. IMPACT OF SOCIAL MEDIA ON

EDUCATION

Social networking technologies also allow one to share a

thought with anotherIt helps a man toward one side of the

world to interface and trade thoughts with a man at the other

side.[2] With the use of social media students can easily

communicate or share information quickly with each other

through various social networking sites like Facebook,

Orkut, and Instagram etc.

A. Positive Effect of Social Media on Education One can adopt its benefits to gain positive results in

education.

Socializing: An important part of growing up, is to socialize and make

friends. Why this is important?[2] It is because, it allows

the children to exchange ideas and learn new things. This

will invariably result in them becoming more confident in

life.

Sharing knowledge: It provides an easy and an effective way in

which students can share knowledge. Students can simply

access the information, study, transform (if needed) and

share. Hence, the flow of knowledge becomes smooth.

Updating oneself: hey will have the capacity to know new things as and when

it happens. This causes them refresh their own particular

information base.

Learning from various sources: The long range interpersonal communication advances are

worked in such a way, to the point that understudies will

have the capacity to pick the gathering, movement or the

individual they would need to take after for every day

refreshes. The ways of learning is plenty.

Being Prepared: The social networking technologies are all about

showcasing the trends that run around the world. Students

can setup a plan of what might be expected out of them in

the future by observing the changes that are being updated,

shared, discussed or spoken about on the social networking

sites.

Sharing what they feel or think: Students frequently don't get the right stage to share their

feelings. Through social networking technologies they are

given an option to sound their thoughts. If students were

permitted to share what they think and feel, it becomes

simple for them to decide what is good and what is bad.

 Social media gives a path to the understudies to adequately achieve each other with respect to class

wanders, group assignments or for help on homework

assignments.[5]

 Many of the understudies who don't take an intrigue reliably in class may feel that they can express their

musings effectively via web-based networking media.

 Teachers may post via web-based networking media about class exercises, school occasions, and homework

assignments which will be exceptionally valuable to

them.[3]

 It is seen that web-based social networking advertising has been developing in profession alternative. Web-

based social networking advertising plans youthful

specialists to end up noticeably fruitful advertisers.

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 The access of web-based social networking gives the chance to instructors to show great computerized

citizenship and the utilization of Internet for

profitability.

B. Negative effect of Social Media on Education

Reduced learning and research capabilities Students are depending more on the information reachable

easily on these social networking sites and the web. This

reduces their learning and research capabilities.

Reduction in real human contact The additional time the students spend on these online

networking destinations, the less time they will go through

associating face to face with others. This decreases their

relational abilities. They won't have the capacity to convey

and mingle adequately face to face with others. The

businesses are getting increasingly unsatisfied with the

relational abilities of the new graduates because of this

reason.[1] The compelling relational abilities are critical to

achievement in reality.

Reduces command over language use age and creative

writing skills Students generally utilize slang words or abbreviated types

of words on long range interpersonal communication

locales. They begin depending on the PC language structure

and spelling check highlights. This decreases their charge

over the dialect and their experimental writing abilities.

Time wastage Students, while seeking and concentrate on the web, get

pulled in to utilizing online networking locales and once in a

while they overlook why they are using internet. Sometimes

students are not able to deliver their work in the specified

time frame as their time wastes.

Low grades Students get low evaluations in school because of absence

of the coveted data and composing abilities.

Loss of motivation in students The student’s motivational level lessens because of the

utilization of these long range interpersonal communication

locales. They depend on the virtual condition as opposed to

increasing reasonable learning from this present reality.

Effect on health The unnecessary use of these sites has an effect on the

mental as well as physical health. Students do not take their

meals on time and take proper rest.

The abuse of these destinations once a day has many

adverse impacts on the physical and psychological wellness

of students making them lazy and unmotivated to make

contact with the general population face to face. The

guardians should check and adjust on their kids when they

utilize the web. They ought to be suspicious whether they

are utilizing it for fitting time period or not.[2]The

companions and educators ought to likewise enable

understudies to make them mindful of the negative impacts

and clarify what they are losing in reality by adhering to

these long range interpersonal communication locales.

VII. IMPACT OF SOCIAL MEDIA ON SOCIETY

As we all are well aware of social media to facilitate a

massive impact on our society. Some social media

destinations have changed the way where individuals

convey and mingle on the web. Person to person

communication destinations render the open door for

individuals to reconnect with their old companions, partners

and mates. Person to person communication destinations

render the opportunities for individuals to reconnect with

their old companions, partners and mates.[3] It additionally

causes individuals to influence new companions, to share

content, pictures, sounds, recordings among them. Web-

based social networking moreover changes the life style of

society.

A. Positive Effect of Social Media on Society

Connectivity – The first and foremost benefit of the social

media is connectivity. People from anywhere can connect

with anyone. Regardless of the location and religion. The

prettiness of social media is that you can attach with anyone

to learn and share your thoughts.

Education – Social networking provide various benefits to

the students and teachers. It is very easy to educate from

others who are experts and professionals via the social

media. One can follow anyone to learn from him/her and

enhance his knowledge about any field. Regardless of our

location and education background we can educate ourself,

without paying for it.

Help – You can impart your issues to the group to get help

and energy. Regardless of whether it is helping in term of

cash or in term of advices, you can get it from the group you

are associated with.

Information and Updates – The primary favorable position

of the web-based social networking is that you refresh

yourself from the most recent happenings around on the

planet. More often than not, Television and print media

nowadays are one-sided and does not pass on the genuine

message.[2] With the assistance of web-based social

networking you can get the actualities and genuine data by

doing some exploration.

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Advertising – We can promote our business to the largest

audience. The whole world is open for you, and can

promote to them. It will help in increase the profits and

achieves the targets of Business.

Noble Cause – Social media can also be used for the noble

causes.The public is making use of social media for

contribution for needy people and it can be a quick way to

help such people.

Helps in Building Communities – Since our world has

different religions and beliefs, so people of different

communities can connect to discuss and share related stuffs.

 Conventional marketing mediums such as the radio, TV commercials and print ads are completely obsolete now

and demand for thousands of dollars. With the use of

social media the businesses can connect with their

targeted customers for free, the only cost is energy and

time.

 The increasing popularity of social sites like Twitter, Facebook and LinkedIn, social networks has gained

attention as the most viable communication choice for

the bloggers, article writers and content creators.

 These long range informal communication destinations have opened the open door for every one of the

bloggers to associate with their well informed

customers to share your ability and articles your

viewers will share your articles, blog or expertise in

their social circle which further enhance your networks

of the followers.[1]

 Students and experts are competent to share and exchange information with like-minded people and can

ask for the input and opinion on a particular topic.

 Social Media helps to meet people who have not met outside the social media forums.

 Social Media helps to share ideas beyond geographical boundaries.

 It provides open opportunity for all writers and bloggers to connect with their clients.

 It unites people on a huge platform for the achievement of specific goals. This brings positive change in the

society.

B. Negative Effect of Social Media on Society

Cyber Harassing – According to a report distributed by

PewCenter.org the greater part of the youngsters have

progressed toward becoming casualties of the digital bulling

over the past. Since anyone can make a phony record and do

anything without being tailed, it has ended up being

exceptionally straightforward for anyone to spook on the

Internet. Dangers, terrorizing messages and bits of gossip

can be sent to the majority to make inconvenience and

uproar in the general public.

Hacking – Personal information and security can be hacked

and shared on the Internet.[5] Some twitter and Facebook

accounts have been hacked in the past and the programmer

had posted materials that have influenced the person's lives.

Addiction – The addictive piece of the online networking is

awful and can exasperate individual lives also. It can

likewise squander individual’s time that could have been

used by profitable tasks and exercises.

Fraud and Scams – Several cases are available where

people have committed fraud and scams through the online

networking.

Reputation – Social media can without much of a stretch

destroy somebody's notoriety just by making a false story

and spreading over the online networking.

 It prompts fixation. Spending endless hours on the social destinations can occupy the concentration and

consideration from a specific errand. They principally

depend on innovation and the web as opposed to taking

in the down to earth information and skill of the regular

day to day existence.

 Kids can be extraordinarily influenced by these person to person communication locales on the off chance that

they are permitted to utilize them. The reason is that

occasionally individuals share photographs via web-

based networking media that contains savagery and sex,

which can harm the conduct of children and

youngsters.[6]

 Another drawback of the web-based social networking is that the client shares excessively data which may

posture dangers to them. Indeed, even with the tight

security settings your own data may spill on the social

locales. Downloading your recordings or pictures and

copying your status is a simple assignment and should

be possible inside couple of snaps.

VIII. IMPACT OF SOCIAL MEDIA ON KID AND

TEENS

Media today has a huge influence on teenagers. Be it

television, computers, video games, social networking sites

– it hugely impacts all aspects of a teen’s life. Everything is

not bad with the media. If used in right way, media can

transform lives of the youth from good to better. This post

highlights both positive and negative media influence on

teens.

A. Positive Effect of Social Media on Kid and Teens Help Develop Awareness:

Most teens live a sheltered life. But with exposure to various

media outlets, they can develop awareness about society and

the world. With news channels, magazines, social

networking sites blaring about world happenings, youth can

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© 2017, IJCSE All Rights Reserved 353

understand that there is more to the world than just what is

happening in the ‘hood.

Help Develop Social Skills:

Many teens are socially awkward. Social Media also gives

them the probability to develop their social circle and

develop new friendships.[7] Other benefits include social

confidence, heightened literacy in the media, and more

social support. Social media diversifies teen’s social skills,

which in turn helps them navigate successfully through

modern society.

Inspire Them:

When our teen watches an action flick, don’t just despair

about the violence. With a minute control on teens, they can

use the movie as encouragement, motivation and

inspiration! Maybe our teen will decide to take up martial

arts training, all thanks to a Bruce Lee movie! Mostly

youngsters give the impression of being celebrities, and

when a celebrity tells them to stay off drugs, they just might

listen.

Help Develop Reading And Writing Skills:

When a celebrity talks of her favorite book, a teenager

might be tempted to grab a book too.

B. Positive Effect of Social Media on Kid and Teens

Distorted Body Image:

The world is full of perfect people today. With the use of

Photoshop the images are everywhere and lead to distorted

body image among a number of teenagers. Anorexia and

bulimia are a fall out of this body image crisis.

Risky Sexual Behavior: Young people are simply finding their sexuality. It is

exceptionally typical for them to be occupied with

everything sexual. However, the measure of sex in media

today can make an adolescent befuddled. Sex without duty –

that is by all accounts the message being radiated at

adolescents. This can prompt untrustworthy sexual conduct

and undesirable pregnancies.

Score Low In School:

Teens who watch too much television have lower scores in

exams. During a study it is mentioned that persons with high

degree scores watch less television in their childhood and

teenage. Another study reveals that different media affects

school work differently.[6] The media today is powerful and

omnipresent. You just can’t escape its tentacles. And you

don’t need to! Retain this information in mind, media is

presently a tool and like any other tool, how you use it

depends on you.

IX. HANDLING INFLUENCE OF SOCIAL

MEDIA ON YOUTH AND TEENS:

Here are some ways to handle the influence of social media

on teenagers:

 Check out the music, movies, TV shows, games and celebrities your child likes. Once we know what is

interesting to them, we can spot the pictures and

messages that are influencing them.

 It is quite easy for our teens to watch YouTube videos on mobiles so that we may not know what he is

watching. Parents must try monitoring the teenager on

what he is watching on TV or the internet and try to

discuss some limits and rules.

 One of the best ways to help the teens navigate the influences on media is to talk about messages.[4] For

instance, if the teen love girls, we can talk to them

about female friendships, life choices, self-esteem and

sexuality.

 Monitoring teen’s choices does not mean we ban them from watching media. It is just making them aware of

the negative influences.

 We should also choose to ban some apps, shows and games. Explain why we are doing so.

 We can also encourage our teen to interpret media by putting forward some questions they can ask. Pick out a

TV ad or a magazine and ask the teen: who’s behind it,

what is their motivation, how does it make them feel,

what they needs from it, and so on.

 We can do the same with our teen’s role model. Encourage our teen to ask him like why does they like

that celebrity, does they follow him in real life, what

values of the celebrity interest our teens and so on.

X. CONCLUSION

As the technology is developing, the web-based social

networking has turned into the routine for every last

individual, people; groups are seen dependent with this

technology consistently. Online networking has expanded

the quality and rate of coordinated effort for students.[8]

Business uses online networking to upgrade an

organizations execution in different courses, for example, to

fulfill business goals, expanding yearly offers of the

organization. Youths are found in contact with these media

every day .Social media has different merits yet it likewise

has a few faults which influence individuals contrarily.

False data can lead the training framework to

disappointment, in organizations wrong promotion will

influence the productivity, online networking can

manhandle the general public by attacking on individuals'

security, some pointless sites can impact youth that can end

up plainly savage and can take a few wrong activities. Last

but not least , all the citizens are advised to adopt the

positive aspects of social media and avoid negative effects

International Journal of Computer Sciences and Engineering Vol.5(10), Oct 2017, E-ISSN: 2347-2693

© 2017, IJCSE All Rights Reserved 354

,So that we can avail the benefits of these latest and

emerging technologies.

References: [1] Abhimanyu Shankhdhar, JIMS / Social media and businss / [2] Mahmoudi Sidi Ahmed et al., “Detection of Abnormal Motions

in Multimedia”, Chania ICMI-MIAUCE’08 workshop, Crete,

Greece, 2008.

[3] S.Shabnoor,S.Tajinder,Social Media its Impact with Positive and NegativeAspects IJCATR, Volume 5– Issue 2, 71 - 75, 2016

[4] Bin Zhao et al., “Online Detection of Unusual Events in Multimedia via Dynamic Sparse Coding”, 2011.

[5] Nagar, Himanshu, Chetna Dabas, and J. P. Gupta. "Navie Bayes

and K-Means Hybrid Analysis for Extracting Extremist

Tweets", ACM Conference, pp 27-32.

[6] S. Willium, “Network Security and Communication”, IEEE

Transaction, Vol.31, Issue.4, pp.123-141, 2012.

[7] A.T.M Shahjahan, K.Chisty, “Social Media research and its effect

on our society” International journal of Information 7

communication Engineering , Vol:8, No:6,2014

[8] W.Tariq, M.Mehboob, M.A.Khan, F.Ullah “The Impact of social

Media and Social Networking on education and Students of

Pakistan” international Journal of Computer sciences issues,

Vol:9,No:3,July 2012