Strategic Plan – Environmental Analysis

Content

60 Percent

Points Available

80

Points Earned

Additional Comments:

Use the SWOT Analysis table. Perform a SWOT analysis. A SWOT analysis helps determine performance gaps. It includes the following components:

·      Strengths

·      Weaknesses

·      Opportunities

·      Threats

Evaluate and include in the SWOT the impact of the following in the strengths, weakness, opportunities, and threat factors:

An assessment of the organization’s internal strengths and weaknesses.

An analysis of the industry for opportunities and threats.

Describe the organization’s present and prospective customers

Include in the SWOT

· Consumer and social

· Competitive

· Technological

· Economic

· Legal and regulatory

Submit the SWOT analysis as a Microsoft® Excel® attachment.

Write an Environmental Analysis: A 1,400- to 1,750-word narrative in which you explain the following sections.

· An evaluation of the external environmental analysis int the development of the strategic plan.

· Evaluate the organization’s ability to respond to internal and external changes and challenges.

· Identify the importance of Competitive Analysis

· Identify goals and objectives for a 3 to 5-year period and describe how each goal will be measured.

Cite at least 3 peer-reviewed, scholarly, or similar resources to support your information.

Format your paper according to APA guidelines.

Submit your assignment.

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40

5

5

10

20

40

10

10

10

10

Organization/Development

20 Percent

Points Available

20

Points Earned

Additional Comments:

· There are 3 in-text references of peer-reviewed, scholarly, or similar resources.

· There are 1400 to 1750 words in the written narrative Environmental Analysis.

10

10

.

Mechanics

20 Percent

Points Available

20

Points Earned

Additional Comments:

· Environmental Analysis Strategic Plan is formatted according to APA guidelines and meets requirements.

· Intellectual property is recognized in a growing reference page.

· The Environmental Analysis Strategic Plan effectively uses headings, font styles, and white space.

· Rules of grammar, usage, and punctuation are followed; spelling is correct.

5

5

5

5

Total Available

Total Earned

120