Memo and Email Peer Review

ASTE/JCOM 3050 Example: E-mail Assignment The audience for this e-mail is a sales person from Ball Horticultural who asked questions about exhibit space at the OFA Short Course Trade Show. I am responding to his inquiry. Organizational Pattern: General to Specific Re: OFA Short Course Exhibit Inquiry

Dear Tim,

Thank you for your inquiry about purchasing an exhibit booth at the 2003 OFA Short Course Trade Show. The trade show will be July 12, 13, and 14 from 9 a.m. to 5 p.m. at the Greater Columbus Convention Center in Columbus, Ohio.

Several benefits exist from purchasing a booth. Your exhibit space rental includes access to approximately 6,000 prospective buyers. You also receive unlimited complimentary registrations for workers during the trade show. Various OFA publications, including the OFA Short Course On-Site Seminar and Trade Show Guide, will list your exhibit information. Your company’s website or e-mail address will be linked from the OFA’s home page, www.ofa.org. After the trade show, you will receive also an electronic list of eligible attendee leads.

Please contact me at (614) 471-6788 or [email protected] for additional questions or comments. Thank you for considering OFA’s Short Course Trade Show for advertising your company to our attendees.

Sincerely, Kelsey --------------- Kelsey Hall Communications Intern OFA – an Association of Floriculture Professionals (614) 471-6788 [email protected]

The standard price per 10’ by 10’ booth is $1,550; however, the OFA member discount price is $1,150. A booth contract received prior to March 1, 2003, requires a 50% deposit. A contract received after March 1, 2003, requires payment in full. You can download a booth contract from the website: http://www.ofa.org/exhibitor_forms.aspx.

 

   

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