Strategic Analysis Report

Corporate Strategy.

A Stakeholder Mapping Framework.

· Johnson et al show this model to map power vs. interest:-

	LEVEL OF INTEREST LOW HIGH
LOW POWER	A: Minimal Effort	B: Keep informed
HIGH	C: Keep Satisfied	D: Key Players

(Source: Adapted from Mendelow, 1991, in Johnson et al, 2011)

· where do key stakeholders fit in the framework?

Final thoughts:

This failed merger is a good example of the vital nature of stakeholders and their concerns. Stakeholder analysis can always provide insights to guide strategy. Here are some links to further case resources:-

http://video.cnbc.com/gallery/?video=3000121186

http://www.telegraph.co.uk/finance/newsbysector/industry/defence/9598542/BAE-and-EADS-merger-collapse-How-it-all-unfolded.html