Keen Entrepreneurship Planning for electrical engineering

2. Product description:

Smart interactive board that saves earlier writing on the board for up to a semester. This product will be able to take a screen shot of what was written on the board and save it for a whole semester for teacher and businessmen to come back to it. They will be able to edit what they wrote and send it to whomever they desire.

3. Product Development:

a. Engineering components (justify them):

· large scale touch screen

· smart writing virtual pen

· a new programming system.

· Memory

· RAM

· ROM

b. Cost of components:

· TV: 10K-15k$

· Smart pen: 300$

· Programming system: 100K$

· Memory: 200$

· RAM: 200$

· ROM: 200$

· Total: 111K-116k $

c. Development Timeline:

· 1 year project:

· 6 months to develop a new program for the smart board.

· 4 months to test the new program.

· 2 months to quality check

· 0 months for the smart pen (technology already exist)

· 0 months for interactive TV (similar to touch screen on PC)

4. Target market/customer profile:

· Universities

· Schools

· Meeting rooms in companies

5. Marketing and sales plan:

Online, TV, and public advertisement. Schools demonstration as especially introducing the product to university’s clients. It also can be demonstrated to manufacturing companies purpose.

6. Competitive analysis:

· Current competitors use old technology.

· Developing this technology first would earn us the market trust.

· Other competitors might be able to develop such technology in the near future.

· After developing such technology, we will be able to beat the market in upgrading the technology.

7.Your value advantage:

· Save time

· Save information

· Easy access

· Develop new teaching method

· Organized