Assignment

Florida National University

HSA-6163 Planning and Marketing in Health Services Administration: Assignment Week 5

Vertical Marketing system: Chapters 9 and 10.

Objective: For this assignment, you will describe, Organize and analyze the vertical Marketing system. The paper will be 3 to 4 pages long.

ASSIGNMENT GUIDELINES (10%):

Students will critically measure the readings from Chapters 9 and 10 in your textbook. This assignment is planned to help you examination, evaluation, and apply the readings and strategies to your Marketing skill in your Health Care organization. You need to read the chapters assigned for week 5 and develop a 3-4 page paper reproducing your understanding and capability to apply the readings to your Health Care organization and Marketing. Each paper must be typewritten with 12-point font and double-spaced with standard margins. Follow APA style 7th edition format when referring to the selected articles and include a reference page.

EACH PAPER SHOULD INCLUDE THE FOLLOWING:

1. Introduction (25%) Provide a brief synopsis of the vertical marketing system and the importance of this one to your market in the Health Care Facility.

2. Form of vertical integration (50%)

Refer to your textbook chapter 10, pages 387-388 and choose form there three Form of Vertical integration, mention, describe and cite all the important characteristics present on them:

a. Determinants

b. Product cost saving

C. Transaction coat saving

3. Conclusion (15%)

Briefly summarize your thoughts about the advantages and disadvantages of the Vertical Marketing system, and provide a possible outcome for the Marketing department. How did these Chapters influence your opinions about planning and marketing?

Evaluation will be based on how clearly you respond to the above, in particular:

a) The clarity with which you critique the case study;

b) The depth, scope, and organization of your paper; and,

c) Your conclusions, including a description of the impact of these marketing strategy on any Health Care Setting and the marketing projects.

ASSIGNMENT RUBRICS

Assignments Guidelines	1 Points	10%
Introduction	2.5 Points	25%
Your Interview	6 Points	50%
Conclusion	1.5 Points	15%
Total	11 points	100%

ASSIGNMENT GRADING SYSTEM

A	90% - 100%
B+	85% - 89%
B	80% - 84%
C+	75% - 79%
C	70% - 74%
D	60% – 69%
F	50% - 59% Or less.

Dr. Gisela Llamas