10 pages bus

7

Competitive Marketing Strategies- French Bakery

Kawtar Ben Hadouch

Southern States University

BUS 480 CAPSTONE COURSE

5/08/2022

Competitive Marketing Strategies- French Bakery

The bakery business will sell bread, cakes, muffins, and toast. Before starting the business, the owner has to access the following aspects; counter service, specialty services, and sit down; these are the aspects that determine the business premise’s size. The business must have a commercial space where customers will walk and pick up their products. The premise has an employee-managed counter. The French bakery plans to specialize in the products above; thus, we shall consider renting space within the streets of Los Angeles. The bakery company will also capitalize on sit-down services and the dining option. Therefore, the premise must have areas where clients order bakery products like cakes and other spaces for the customers to sit and enjoy their orders (Barrow & Barrow & Brown, 2021). The bakery firm will also consider introducing online businesses where an app will be opened to create business-to-client interaction. The online application will contain killer pictures of our products and services. Customers can use this platform to place their orders that the firm will deliver at the clients’ convenient places.

Los Angeles is the perfect city to start the bakery business. For a long, the city has been a centre for creativity and innovation of new business ideas. It offers a great market for imaginative entrepreneurs. The city has a thriving economy with a large customer base that suits the establishment of new business. Other strengths of this city are advanced technology, and improved transporting system and a large manufacturing base. The town also has a ready workforce to provide the French bakery company with the necessary service. LA boasts of established learning institutions, including high schools, higher learning institutions, healthcare facilities, and multiple growth industries (D’Antonio & Sim, 2017). Learning institutions are among the primary areas that we target to draw our customer bases from- there are high demands for bakery products in most institutions of higher learning. For example, how many college students order cakes to celebrate some remarkable events like birthdays or graduation? Very many.

Before opening the bakery business in California, one must meet the following requirements. Register the fictitious names of their business and obtain a registration certificate from the county government; if there is a requirement for a special permit, the entrepreneur fills out this certificate. To get the license required for the operation of any business, the owner will part with an amount adding to $100. They may also need an industry-specific license because they run a critical business dealing with foods. The cost for leasing business rooms in Los Angeles is $ 41.32 per square foot; thus, the rental charges of our business will depend on the size of the space (D’Antonio & Sim, 2017). The company will opt for Bakery Insurance California to protect our business. This insurance scheme is similar regardless of the business size. It does not matter if one operates a small or large baker line. The primary aim of this insurance scheme is to protect the finance of the bakery business.

The greatest asset of a bakery company is its employees. Therefore, the French bakery will invest a lot in training its workers to sustain the targeted growth and success. Recruiting and hiring employees will be long and open only to include skilled employees. The bakery firm will also emphasize professional employees after the hiring process. When an organization is engaged in the development of employees, its sales will increase, and the profit will double. Dedicated and highly trained employees foster more engagement, production of quality products, and more efficiency in the discharge of duties. Training the workers will also benefit the company in the following ways; retention of more employees, development of future leaders, empowerment of the employees, higher workplace engagement, and building close workplace links.

French Bakery aims to ensure its customers are happy with our products and services. Yes, sustaining all the customers’ needs is a hard task. Still, the organization will demand consistency in its operations because the brand building is centred on providing quality services. It is essential to understand customers’ needs before developing products for them. Yes, the customers need a cake, but which ingredients should be added to the case to suit customer tastes and preferences? Do the customers want online services, or they are interested in collecting their orders from the organization’s premises? These are some questions the organization must answer before designing products for the consumers (Barrow & Barrow & Brown, 2021). The firm will set up an online platform for interaction with the customers. Online platforms are not meant only to ensure customers place their orders but to also listen to the customer feedback, positive and negative. Customer feedback contains a lot of information vital to improving the customer experience. The online platforms are also centres where customers can track and follow the movement of their orders.

Most people in Los Angeles love baked products, but when customers visit a bakery store, pick up their orders, and leave, it does not help sustain the business. To grow our business, we are thinking of venturing into wholesale operations where the French Bakery will conduct caterers and large restaurants in Los Angeles to offer them our products. Traditional advertising will help in the growth of the business in this direction, but the company needs to implement creative ways that will ensure clients get to our stores. For example, we can offer free samples and start reward programs for our regular customers.

Analysis of Competitive Website- Strawberry Shortcake

Bakery Company	Price Product	Release Date	Description
Toast Bakery Café	$ 73.6	1st May 2022	A very light American fresh strawberry cake with added cream and vanilla taste
Mexican Food & Bakery	$74.0	25th April 2022	A delicate white cake with whipped cream and a layer of ripe Los Angeles strawberries.
Bakeries and Tortilla	$74.2	28th April 2022	Strawberry cake mixed with flavored chips to complement its taste
France Bakery	$ 74.5	5th May 2022	Strawberry shortcake is tasty when baked with you. We have made a cake of your dream with various ingredients. Taste it, have a bite. Enriched with lemon buttercream, Swiss meringue buttercream and strained strawberry jam.

There are various distribution channels for the bakery products, but the one chosen must satisfy the customers’ expectations. The products will be distributed directly to the customers, although the company is opting to use intermediaries such as caterers and restaurants within Los Angeles. The simple distribution channel for the bakery product would appear as shown below;

Clients pick their orders in person

Customers make their orders online

Customers decides to eat or take their orders home

Customers make their orders in person

Distribution channels allow the smooth movement of goods and services to the customers. If the bakery business does not source the best distribution channel for its products, it does not satisfy the customer needs because of providing poor and inadequate services.

References

Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide

to creating and developing a successful business, tenth edition.

D’Antonio, R. G., & Sim, Y. (2017). Los Angeles county: a business case for sustainability. In International Conference on Sustainable Infrastructure 2017 (pp. 250-256).