Part C Marketing Plam

6/29/2020 MKT500009VA016-1206-001

https://blackboard.strayer.edu/webapps/rubric/do/course/manageRubrics?dispatch=view&context=course&rubricId=_878021_1&course_id=_278186_1 1/3

w09a1

w09a1 - Part C: Your Marketing Plan - Scoring GuideDefine Performance Levels

Levels of Achievement

Criteria Unacceptable NeedsImprovement Competent Exemplary

Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.

0.00 % Did not describe or list the feedback you received on Part B of your marketing plan. Did not explain how you will use the feedback to improve your plan.

75.00 % Partially described or listed feedback received. Partially explained how you will use the feedback to improve your plan.

85.00 % Satisfactorily described or listed feedback received. Satisfactorily explained how you will use the feedback to improve your plan.

100.00 % Thoroughly described or listed feedback received. Thoroughly explained how you will use the feedback to improve your plan.

Develop the company’s pricing and distribution strategy.

0.00 % Did not submit or did not develop the company’s pricing and distribution strategy.

75.00 % Partially developed the company’s pricing and distribution strategy.

85.00 % Satisfactorily developed the company’s pricing and distribution strategy.

100.00 % Thoroughly developed the company’s pricing and distribution strategy.

Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.

0.00 % Did not submit or did not develop the integrated marketing communications plan most relevant for the product/service and audience. Did not submit a message or media strategy.

75.00 % Partially developed the integrated marketing communications plan most relevant for the product/service and audience. Partially submitted a message and media strategy.

85.00 % Satisfactorily developed the integrated marketing communications plan most relevant for the product/service and audience. Satisfactorily submitted a message and media strategy.

100.00 % Thoroughly developed the integrated marketing communications plan most relevant for the product/service and audience. Thoroughly submitted a message and media strategy.

Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.

0.00 % Did not submit or did not develop the public relations, sales promotions, and personal selling plan most relevant for your product/service and audience.

75.00 % Partially suggested the public relations, sales promotions, and personal selling plan most relevant for your product/service and audience.

85.00 % Satisfactorily suggested the public relations, sales promotions, and personal selling plan most relevant for your product/service and audience.

100.00 % Thoroughly suggested the public relations, sales promotions, and personal selling plan most relevant for your product/service and audience.

Name

Description

Rubric Detail

Weight 10.00%

Weight 10.00%

Weight 20.00%

Weight 20.00%

6/29/2020 MKT500009VA016-1206-001

https://blackboard.strayer.edu/webapps/rubric/do/course/manageRubrics?dispatch=view&context=course&rubricId=_878021_1&course_id=_278186_1 2/3

Levels of Achievement

Criteria Unacceptable NeedsImprovement Competent Exemplary

Develop your online and direct marketing plan most relevant for your product or service and audience.

0.00 % Did not submit or did not develop the online and direct marketing plan most relevant for your product/service and audience.

75.00 % Did not submit or incompletely suggested the online and direct marketing plan most relevant for your product/service and audience.

85.00 % Satisfactorily suggested the online and direct marketing plan most relevant for your product/service and audience.

100.00 % Thoroughly suggested the online and direct marketing plan most relevant for your product/service and audience.

Develop your social- responsibility or cause-related marketing plan most relevant for your product or service and audience.

0.00 % Did not submit or did not develop your social- responsibility or cause-related marketing plan most relevant for your product or service and audience.

75.00 % Partially developed your social- responsibility or cause-related marketing plan most relevant for your product or service and audience.

85.00 % Satisfactorily developed your social- responsibility or cause-related marketing plan most relevant for your product or service and audience.

100.00 % Thoroughly developed your social- responsibility or cause-related marketing plan most relevant for your product or service and audience.

Information literacy and integration of sources.

0.00 % Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in- text citations.

75.00 % Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

85.00 % Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

100.00 % Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

Use at least three academic resources.

0.00 % No references provided.

75.00 % Does not meet the required number of references; some or all references are poor-quality choices.

85.00 % Meets the required number of references; all references are high-quality choices.

100.00 % Exceeds the required number of references; all references are high-quality choices.

Writing mechanics, grammar, and formatting.

0.00 % Serious and persistent errors in grammar, spelling, punctuation, and formatting.

75.00 % Partially free of errors in grammar, spelling, punctuation, and formatting.

85.00 % Mostly free of errors in grammar, spelling, punctuation, and formatting.

100.00 % Error-free or almost error-free grammar, spelling, punctuation, and formatting.

Weight 10.00%

Weight 10.00%

Weight 5.00%

Weight 5.00%

Weight 10.00%

6/29/2020 MKT500009VA016-1206-001

https://blackboard.strayer.edu/webapps/rubric/do/course/manageRubrics?dispatch=view&context=course&rubricId=_878021_1&course_id=_278186_1 3/3

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