Task 2: 2500 word Marketing Communication tool evaluation report

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Assessment requirements Task 2: Course work individual task (60% of the module) A marketing communications tool evaluation report You are a Marketing Assistant working in the agency that submitted an integrated marketing plan to Sheffield City Council to increase tourism to the city. Your Account Director has asked you to produce a written report which critically evaluates one of the marketing communications tools that you included in your outline integrated marketing communications plan for Sheffield City Council. You can choose one from the list of tools below: Advertising, public relations, sponsorship, direct marketing, personal selling, sales promotions, exhibitions, mobile or digital communications, social media This report should demonstrate your ability to investigate and evaluate integrated marketing communications academic concepts, theories and models as well as current industry perspectives and how this is applicable in practice as part of your proposed integrated marketing communications plan to raise the profile of Sheffield as a tourism destination to result in increased visitor numbers. Your report should include:

x A clear introduction (what is your report about?) x An understanding of how your chosen marketing tool is defined in IMC x A critical evaluation of your chosen marketing communications tool’s strengths and

any associated weaknesses or limitations x Recommendations on how the success of your chosen marketing communications

tool should be measured. x A critical evaluation of why having controls in place for your chosen marketing

communications tool (i.e.) budgets and schedules) is important to your client (Sheffield city council)

x A conclusion: your justified recommendations for the future development of the chosen marketing tool (how could it evolve in the future to raise visitor numbers to Sheffield?)

x Appendices (please ensure all appendices are referenced in your main report and that key content is not buried in the appendices).

x References (please note this is not a bibliography, i.e. everything you have read, but a list of all the references you have cited in the report).

The report should be 2,500 words (+/-10%) excluding appendices, diagrams and tables and include a.

x Cover page which includes a report title, your full student number, student ID and seminar tutor name, total word count (this page is excluded from word count)

x Contents page (this page is excluded from word count) x Report style numbering system (e.g. Page 1 of X) x Appendices when necessary (please do not bury content in the appendix that is part

of the assessment criteria) x Main headings to separate out key sections x Sub-headings to separate out key sub-sections x Bullet points for lists

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x References list using the APA referencing system (excluded from word count). x Please note all sources must be properly referenced in the references list using the

APA referencing system, the report must include citations. Further information on referencing is available on the Library Gateway and later in this module guide. It is not acceptable at this level of academic study to reference un-trusted sources such as Wikipedia, MarketingTeacher.com, QuickMBA.com, Tutor2u or similar websites.

Submission guidance and deadlines

Your individual written report should be submitted electronically through the submission point under Assessment on the Integrated Marketing Communications Blackboard site and submitted once through Turnitin week by the deadline of 3.30pm on Monday 6 May 2019.

Note: All work that you submit should be typed.