7031-AS2-1

Module Code:

MMN7031SR

Module Title:

Global Strategy and Innovation

Assessment Title:

Assessment 2: Individual Report

Lecturer Name:

Student ID Number:

Student Name:

Assessment due date:

13 November 2024

Student Declaration:

By submitting this assignment, I/ we confirm that I/we have not sourced or used any information from any online ‘essay’ provider nor any other third party not acknowledged in my/our assignment. I/ We declare that the work submitted is my/our own.

Students should note that the University has a formal policy on plagiarism which can be found at https://student.londonmet.ac.uk/your-studies/student-administration/rules-and-regulations/academic-misconduct/

MN7031SR

Global Strategy and Innovation

Academic Year 2024/25

Assessment 2

Individual Report

Word counts: 2,500 (+/-10%)

First Marker:

Second Marker:

Title of report: Business Plan of WearWorld

Assessment criteria

Level of achievement

1st Marker

2nd Marker

Executive Summary and Recommendations

(15 marks)

An overview of the key points and recommendations.

Customer Value Proposition

(10 marks)

A report on

· The product offering

· Consumer problem

· Unique selling proposition of the product(s)

Customer Segmentation

(15 marks)

A report on detailed customer segment(s) of the product(s) offering

Marketing Strategy

(25 marks)

A Strategic plan with

· Porter’s Generic Strategy

Financial Forecasts

(20 marks)

A financial report for 3 years including

· Forecast of sales (in units)

· Revenue projection

· Cost of production

Evidence of research

(5 marks)

Provide evidence of secondary research

Presentation

(10 marks)

1. Appropriate academic writing and language

2. In-text citation and referencing

Total (100 marks)

Areas for Improvements

From First Marker

Knowledge and understanding

Analysis and evaluation

From Second Marker

Knowledge and understanding

Analysis and evaluation

Agreed Mark

First marker’s marks/date:

Second marker’s marks/date:

Please upload the Turnitin Report