Digital Business Delivery-1

Academic Year 2024/25

Assessment # 2

Individual Report (70%)

Word counts: 2500

First Marker:

Second Marker:

Title of report: A Marketing Plan

Assessment criteria

Tasks

1st Marker

2nd marker

Introduction of the “chosen” company (that demonstrate the contribution of operations management)

(10 marks)

Write an executive summary of the “chosen” company based on your analysis and recommendations into key points

Evaluate the “chosen” organization operations strategy, goals and objectives, contribution to competitive priorities, order qualifiers/winners, customers and technology.

(20 marks)

Explain the “chosen” organization in term of

1. it’s operations strategy,

2. it’s objectives and goals

3. it’s customers

4. it’s technology (or product)

5. it’s competitors

Critically evaluate what are the operations and digital technology deliverable to the “chosen” organisation

(20 marks)

Report the application of the operations and digital technology within the “chosen” organisation.

Illustrate how operations and digital technology used to meet the “chosen” organisation’s objectives

(20 marks)

Explain how operations management and digital technology were able to meet the “chosen” organisation’s objectives

Illustrate the excellency features of operations and digital technology used to meet the “chosen” organisation

(10 marks)

Explain how operations management and digital technology were able to drive the “chosen” organisation’s business forward

Conclusions and Recommendations

(10 marks)

Conclude your report and make recommendations included barriers and challenges and justify them, with appropriate reference to theories, models and frameworks, ethics and sustainability.

Structure, presentation and referencing

(10 marks)

You should submit a professionally structured and presented report that is free from errors. Tables, diagrams and images are used to good effect. Writing should be concise and clear.

You should ensure that you confirm to the guidance on the use of Harvard referencing. Your references will demonstrate evidence of wide reading, including academic journals and texts.

Total Marks

Areas for Improvements

From First Marker

Knowledge and understanding

Analysis and evaluation

From Second Marker

Knowledge and understanding

Analysis and evaluation

Agreed Marks

Please upload the Turnitin Report