7031SR- GROUP- 1

MN7032SR

Global Strategy and Innovation

Academic Year 2024/25

Assessment 1

Group Presentation

Ppt slides 10 to 15 slides

First Marker:

Second Marker:

Title of presentation: Group Presentation on The Virgin Group

Assessment criteria

Level of achievement

1st

Marker

2nd

Marker

An introduction of The Virgin Group

(10 marks)

To analyse and summarise Virgin Group and present an Executive Summary

Past and Current Performance

(20 marks)

An analysis report on

· Revenue and profit (by products/regions)

· Production strategy

· R & D activities

· Marketing strategy

· Financial report (return on capital and shareholders)

Competitive Position

(20 marks)

An analysis report on competitors

· Financial performance

· Production capacity

· Marketing strategy

· Prediction of their future strategy

Your strategy

(30 marks)

A business plan consists of

· Vision and mission

· Market and sales forecast

· Financial forecast

· Product roadmap and R & D strategy

· Manufacturing and suppliers

· ECG strategy

Group Reflection

(10 marks)

Provide a report of your group member’s reflection

Presentation

(10 marks)

Structure and format

In text citation and references

Total marks

Areas for improvements

From First Marker

Knowledge and understanding

Analysis and evaluation

From Second Marker

Knowledge and understanding

Analysis and evaluation

Agreed Mark

First marker’s marks/date:

Second marker’s marks/date:

Please upload the Turnitin Report