revise the marketing assignment

Student’s Name

Institutional Affiliation

Date

1.Media Plan

The subject of the plan is digital marketing of a Swish hotel that has run for a while in Los Angeles. The hotel operates under the Andre Balaze properties. As we come in the end of the year we plan to launch an existing holiday that starts from 12th December 2018 to 2 Jan 2019. During the stated season the hotel aims to have the local, regional and international guests. The targeted media of advertisement will be social networking, online communities, viral marketing, wikis, and blogs. The choice of this media is a result in the popular usage of the internet in the current era.

Since the company has operated for some time in the setting the utilization of relevant theories and marketing strategies are important in having practical and satisfactory media use. The main aim of the plan is to enhance market positioning, identification and analysis within the available market and new one.

Based on marketing theory, the comprehension of the business philosophy calls upon the determination of the satisfaction and maintenance of the customers in the manner that makes a business profitable. The survival of companies demands functional marketing that creates value and meets pricing, distribution, and promotion of the products while developing them in the customer experience (Kotler, Brown, Makens, & Baloglu, 2017). Within tourism and hospitality business the customers receive both goods and services. Goods are easy to measure unlike services which are inseparable, heterogeneous, perishable, and intangible. According to Hudson (2008), tourism and hotel business should do more that selling products and services by meeting and satisfying the needs of the customers.

Within the marketing plan theory, tourism and hospitality demands that there be a parallel operation between marketing activities and corporate strategic plan in which vision, mission, goals, market analysis, business evaluation, resource provision, tactical planning, and establishment of marketing controls should enhance the media use.

The primary aim of Chateau Marmount hotel is to it speak the customer’s language.

Its goals are to offer bar services, restaurant amenities, theatre provisions, family room spaces, suite, and more other personalized services.

The mission is convenience, privacy, and homely treatments.

The vision is A great choice for travelers interested in universal studio, sightseeing, and theme parks.

In the media strategy, the target is to be the leading hotel over the festival season through targeting diverse customers, including travelers, wedding couples, family tour groups, and religious groups. According to Kotler et. al. (2017), a company should target a customer segment that is potential and position its communication effectively and distinctively for quality customer experience. The marketing mix through price, promotion, price and place should serve in flaring up the media (Maldrum & McDonald, 2007 ). Coupons of discounts, direct communication, on-demand products, based on diverse cultures will be considered. Chateau Marmount is a boutique hotel and bungalow that has accommodation and wellness amenities for public and private sectors. It is situated on a hill and within the Hollywood region that afford multiple services and goods. The hotel exposes a serene environment for the guests.

Location

Tourism in  423,970 km² is well grown with various hotels and resorts emerging in the place. The region is in the proximity of the coast near the foothills of Sierra Nevada. The temperature of the place are averagely high up to 19°C (about 66°F) but can go as low as 8°C (around 46°F).

2. Advertisement

Chateau Marmount is here for you.

Situated on the hill, Hollywood, Carlifornia, the hotel hosts pageant and parades in the evening

Inside Chateau

Dust settles with you Have the best wit your family

Suites, bedrooms, garden cottages, hillside bungalows, poolside bungalows, on bed penthouse, two bed pent house.

It is simple perfection that you need

24-hour concierge service, internet access, 42-inch flat screen TV, DVD plays and DVD library, HDTV, and movies on demand

You won’t miss while we watch

Have a ride in the chauffeur or limousine, translation services, babysitting amenities private training, packing and unpacking services.

Restaurants

Our restaurants offer room service, traditional American meals, dinner reservations, late night, breakfast

A home of all

Bar Mount

Live and cozy

Taste My Swish Home

A Castle on the Hill

No more hearsay.

We mind you, your comfort is our great pleasure mount Situated in

No bustle, No hustle.

The fabulous times are here with us.

A natural refreshing moment with your Swiss friend, Marmount

Heated outdoor pool, Gardens

You will miss it, if you don’t come

You will be inspired, rejuvenated, entertained, and refreshed.

A diverse mix of sojourns and celebrities

Hollywood actors and actresses

Stylist Rachel Zoe, Musician Joel Madden,

Prices as low as $ 500

Reserve before you are late!

Contact

8221 SUNSET BOULEVARD, HOLLYWOOD, CALIFORNIA 90046

PHONE (323) 656-1010 FAX (323) 655-5311

3. Pop Up

Wow!!

Amazing. Chateau Marmount is waiting for you with fantastic suites, entertainment, restaurant, bungalows, and spacious rooms!

Grab the newest venture sites with ANREAS

Name……………………….

Email…………………….

Sign Up!

References

Hudson, S. (2008). Tourism and hospitality marketing, A Global Perspective, Sage Publications Ltd: London

Kotler, P., Bowen, J.T., Makens, J.C. & Baloglu, S. (2017). Marketing for Hospitality and Tourism. 7th edition. Pearson: England

Meldrum, M. & McDonald, M. (2007). Marketing in a Nutshell, Key concepts for non-specialists. Butterworth-Heinemann Ltd: Elsevier