2 PAGE RESEARCH PAPER ABOUT MARKETING

Research Paper Option (in completion of Research Credit in relevant Marketing classes)

This assignment will NOT be submitted to your professor. It will be submitted through this Canvas site, and

graded centrally, to ensure consistency across classes. Your professor will receive a report of your credits

earned from the Canvas site; no need for you to report to them.

The deadline to submit this assignment is 4/17/19 at 5 PM.

Late submissions will not be accepted for any reason and will receive a score of zero.

Your submission will be graded, and will receive up to 4 credits, depending on the quality of your

submission and depending on whether the submission follows the requirements below. The credits will be

translated into your grade per the criteria stated in your professor’s syllabus.

If you opt to complete this assignment for more than one class, you will need to choose a DIFFERENT

article for each class. You will submit a separate assignment document for each class through the same

assignment portal at the same time.

Your submission MUST include the following:

1) Your submission word file will be named using the course name (e.g., International Marketing), the professor’s name (e.g., Boman), and your last name, e.g.:

“International_Marketing_Boman_Smith.docx” (Absent: -2 credits)

2) Atop the word file (within the document itself) you must include your full name, email, the course name, and professor’s name, in the first line of the document. (Absent: -2 credits)

3) The next 1-2 lines will include a complete reference for the article you used (authors, journal name, name of article, volume, pages). (Absent: -2 credits)

4) A PDF copy of the article you used must be attached. A link is NOT sufficient as links often fail. You must attach the actual PDF file. PDFs can be downloaded from the library databases which

house all three acceptable journals; ask a librarian for help if needed. (Absent: no credit given for

assignment)

The assignment is as follows:

1) Select a Research Article from the year 2018 from only one of the following academic Marketing journals:

a. Journal of Consumer Research b. Journal of Marketing Research c. Journal of Consumer Psychology

- Articles that are not from one of these journals will not be accepted and will receive a score of zero. - Articles that are not from 2018 will receive a score of zero. - Articles that are not a research article will result in a score of zero.

2) Read the article and answer the following questions about the article: a. What is the primary research question being addressed? b. What research methodology is being used? c. What conclusion is reached by the research? d. How is this conclusion relevant to marketing managers? How can they apply the findings in

the context of a firm’s marketing activities?

Finding the right journal names:

It is your responsibility to find these specific journals and identify an article. These journals are available

online through the UCF online library database system (https://library.ucf.edu/ ) If you need help, please

contact a librarian. Even with librarian assistance, it is YOUR responsibility to ensure the correct journal is

chosen. The name of the journal should be EXACTLY as in one of the options above. Journal names are

easy to identify as they are listed at the top or bottom of the first page, and on at least every other subsequent

page (often, all subsequent pages). There are many journals with similar names or variations on these names;

those will NOT be accepted. Only these exact journals will be accepted. These are the leading journals in

the field and this assignment focuses on this quality research only.

Finding the right publication year:

The publication date of every article is listed on the first page. Only articles from 2018 are accepted. Others

will receive a score of zero.

Finding a Research Article:

Journals can contain a variety of article types such as editorial notes, introductions, commentaries on other

articles, or brief summaries of research areas. None of these is a Research Article; choosing one of these

will result in a score of zero. A research article:

A. Is at least 12 journal pages long. Selecting articles with fewer pages will result in a score of zero. B. Contains information about at least two studies conducted (field studies and secondary data analysis

OK), with details of the specific methods and results found in that article (not just summarizing

findings from other articles).

Answering the questions: Please do NOT repeat the questions in your submission, though you can use numbering or lettering to

identify your answers to each.

Please do not copy wholesale sentences or paragraphs or any other portion from the article into your

submission. That is plagiarism, and will receive a score of zero (even for one such copied portion). The task

is to answer the questions in your own words, demonstrating your understanding of the work. To ensure this

(and to ensure unique submissions) all assignments will be checked using Turnitin on Canvas.

Format:

Your submission may not exceed 2 pages, double spaced, 12 point font, 1” margins all around.

Any information written beyond these limits will not be read. Failure to follow these formatting instructions

will result in your paper being re-formatted, and any information beyond the space limit not being read. You

will also incur a 2 credit penalty.

Grading Criteria:

The work will be graded based on the quality and comprehensiveness of the answers, and the degree of

student comprehension (of the article) demonstrated therein. Copying of materials from the article itself or

any popular press (or other) mentions of the article will be considered plagiarism and will receive a score of

zero. Any overlap in student submissions in the present and/or prior semesters will be considered plagiarism

and/or unauthorized collaboration and will receive a score of zero. Work is expected to be the original work

of the student, and only the student, on their own, through their individual efforts.