Business Consultancy

Task

Title Page

Executive Summary

Contents Page

Introduction (to report)

Situational Analysis​ of Case Study Organisation showing appropriate, logical analysis of secondary data including industry trends and leading to  Problem​ Identification – a raising of the various issues identified by the situational analysis.  Your primary data collection could go here to support the problem identification with (for example) customer or stakeholder views/input.

COVER PAGE

Student number etc

Title Page

BCP

CW1

EXECUTIVE SUMMARY

(Do it at the end)

TABLE OF CONTENT

With page numbers, list of figures and appendices

INTRODUCTION

Of the company, its key details (location, vision, etc.)

PART 1 – SITUATIONAL ANALYSIS

EXTERNAL ANALYSIS

Framework	Deadline for Appendices	Deadline for Report

Explain why you do an External Analysis (Reference to theory)

Compare the frameworks (Reference to theory)

Explain why you choose the one you use (Reference to above analysis)

Summarise the key points of your External Analysis

INDUSTRY ANALYSIS

Framework	Deadline for Appendices	Deadline for Report

Explain why you do an Industry Analysis (Reference to theory)

Compare the frameworks (Reference to theory)

Explain why you choose the one you use (Reference to above analysis)

Summarise the key points of your Industry Analysis

INTERNAL ANALYSIS

Framework	Deadline for Appendices	Deadline for Report

Explain why you do an Internal Analysis (Reference to theory)

Compare the frameworks (Reference to theory)

Explain why you choose the one you use (Reference to above analysis)

Summarise the key points of your Internal Analysis

PROBLEM IDENTIFICATION

This section should be based on the previous analysis

This could be done with a SWOT but you don’t have to – you can just identify the problems from the previous analysis. Remember to connect the problem to a point or some points in the External/Industry/Internal Analysis

IDEAS FOR ACTION

This section should be based on the problems you have identified above

This could be done as a TOWS/Ansoff Matrix but you don’t have to – you can just provide solutions to the problems you have identified in the problem identification

PART 2 – OPTIONS

Introduction of tools for evaluating options (taken from Ideas for Action at the end of the Situational Analysis)

Business Case (Appendix 9)

This part evaluates how well each option fits into the strategy of the company

Option 1 – what part of the company’s value proposition is enhanced by this proposal?

Option 2 – what part of the company’s value proposition is enhanced by this proposal?

Option 2 – what part of the company’s value proposition is enhanced by this proposal?

SAF Matrix (Appendix 10)

You can leave this until after the presentation

Cost/Benefit Analysis (Appendix 12)

You can leave this until after the presentation

Introduction to Project (supported by Project Charter – Appendix 13)

Analyse the Scope (Supported by WBS in Appendix 14)

The important thing to remember in the following three parts – Scope, Schedule and Budget – is not to describe what already is clear from the Appendix. Try to analyse. For example, in the Scope, try to analyse which activities are the key ones. In the Schedule, try to analyse possible bottlenecks and milestones. And in the budget, try to analyse how to keep costs as low as possible while guaranteeing the quality of the service delivered.

Analyse the Schedule (Supported by Gantt and CPN in Appendices 15+16)

Analyse the Budget (Supported by Budget in Appendix 17)

REFERENCE LIST

Johnson, G., Whittington, R., Scholes, K., Angwin, D. and Regner, P. (2017)  Exploring Strategy: Text and Cases (11th edn.) Harlow: Pearson Education Ltd – AVAILABLE AS AN EBOOK – other editions available in paper format.

Lock, D. (2018) Project Management (7th edn.) Abingdon: Routledge – AVAILABLE AS AN EBOOK – other editions available in paper format.

Lynch, R (2018)  Strategic Management (8th edn.) Pearson Education Limited – AVAILABLE AS AN EBOOK 

Maylor, H. (2010) Project Management (4th edn.) London: Pearson – AVAILABLE AS AN EBOOK. 

Meredith, J.R.,  Mantel, S.J. and Shafer, S.M (2016)  Project Management - A Managerial Approach (9th edn.) John Wiley & Sons. 

Pinto, J.K. (2016).  Project Management: Achieving Competitive Advantage (4th edn.).  Pearson Education Limited 

Porter, M.E. (1998) Competitive Advantage: creating and sustaining superior performance. London, New York: Free Press

APPENDIX 1 (Goes with External Analysis)

With data and references

APPENDIX 2 (Goes with Industry Analysis)

With data and references

APPENDIX 3 (Goes with Internal Analysis)

With data and references

APPENDIX 4 (Goes with Ideas for Action)

Should be referenced to your previous analysis

APPENDIX 5 (Primary Research – results from your questionnaires)

APPENDIX 6 – (Transcript of the Meeting)

APPENDIX 7 – (Questions and Answers from the Meeting)

APPENDIX 8 – (Interview with Mentor)

APPENDIX 9 (Business Case)

APPENDIX 10 – (SAF Matrix)

Criteria	Option 1	Option 2	Option 3
Suitability
Disease affect many people
Total Score Suitability
Acceptability
Investors
Suppliers
Total Score Acceptability
Feasibility
Money
Manpower
Machinery
Materials
Makeup
Markets
Total Score Feasibility
Total Score SAF

 

 

APPENDIX 11 – (Stakeholders Matrix)

APPENDIX 12 (Cost Benefit Analysis)

Option 1

Set up Costs	Year 0
Market Research

 

 

Fixed Costs	Year 1	Year 2	Year 3
Rent

 

 

Variable Costs	Year 1	Year 2	Year 3
Logistics

 

Total Costs	Year 1	Year 2	Year 3
Fixed Costs + Variable Costs

 

Revenues	Year 1	Year 2	Year 3
Units Sold*Price Product/Service 1
Units Sold*Price Product/Service 2
Total

 

 

NPV = (Revenues Year 1-Total Costs Year 1)+ (Revenues Year 2-Total Costs Year 2)+ (Revenues Year 2-Total Costs Year 2) – Set up Costs 

 

 

Option 2

 

Set up Costs	Year 0
Market Research

 

 

Fixed Costs	Year 1	Year 2	Year 3
Rent

 

 

Variable Costs	Year 1	Year 2	Year 3
Logistics

 

Total Costs	Year 1	Year 2	Year 3
Fixed Costs + Variable Costs

 

Revenues	Year 1	Year 2	Year 3
Units Sold*Price Product/Service 1
Units Sold*Price Product/Service 2
Total

 

 

NPV = (Revenues Year 1-Total Costs Year 1)+ (Revenues Year 2-Total Costs Year 2)+ (Revenues Year 2-Total Costs Year 2) – Set up Costs 

 

 

APPENDIX 13

Project Charter

Appendix 14

WBS

Appendix 15

Gantt Chart

Appendix 16

CPN

Appendix 17

Budget