assignmentinstructions.doc

Follow these guidelines for case assignments for module 1, 2, and 3.

This case assignment provides an opportunity to improve your analytical skills. Before you begin, make sure you’ve studied the materials in the assigned chapters thoroughly because you need to apply those concepts to your case analysis. Your assignment should include the following:

a. Title page

b. A table of content

c. Footnotes-you must link your analysis to the materials/concepts in the book. Footnotes must include page numbers.

d. The main body of the assignment should be 3 to 5 pages in length double-spaced. Use headings, sub-headings, bullets, etc. liberally for cleaner organization and a friendlier reading.

This is an open book assignment. Be sure that your analysis reflects the application of your knowledge of the assigned readings and any additional sources that you find necessary.

Assignment 1

Read case # 4 (in your textbook) “Sirius XM Satelite Radio Inc. in 2014: On track to Succeed after a Near-Death Experience?." and perform the following analysis:

How strong/medium/weak are the five competitive forces confronting Sirius XM? Perform the five forces analysis to support your answers.(50 pts)

Construct the strategic group map of the industry. Is Sirius well positioned on the map? Why or Why not? (25 pts)

What are the Key Success Factors in this industry? (25 pts)

Chapter 3 of your text provides a detailed discussion of topics/tools that you would need to know in order to complete this assignment.  Save your work in Word (.doc). 

Assignment 2

Read Case # 5 (in your textbook), "Panera Bread Company in 2015: What to Do to Rejuvenate the Company's Growth?" and perform the following analysis:

What are the chief elements of Panera Bread's strategy? (25 pts)

Perform a SWOT analysis for Panera Bread. Does the company has any core competencies or distinctive competencies? (25 pts)

Perform financial/performance analysis of the company based on the data in the case for 2009-2014 period. (30 pts)

What strategic issues or problems does Panera Bread management need to address? ? What are your recommendations to address those issues/problems to top management? (20 pts)

Chapters 4 and 5 of your text provide detailed discussion of topics/tools that you would need to know in order to complete this assignment. Also, Appendix on pages 228-229 is useful to address question #3. Save your work in Word (.doc).

Assignment 3

Read the Case "The Walt Disney Company: Its Diversification Strategy in 2012?"  and perform the following analysis:

(This case is not in your textbook. You can access the case attached (it is also in the course materials tab for Module 3)).

What is the Walt Disney Company's corporate strategy? (20 pts)

What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company's business portfolio?(20 pts)

What is your assessment of the competitive strengths of Walt Disney Company's different business units? (20 pts)

What does a Nine-cell Industry Attractiveness/Business Strength Matrix for Walt Disney Company look like? (20 pts)

Evaluate the financial and operating performance of the Walt Disney Company. (20 pts)

Chapters 8 in your textbook provide detailed discussion of the topic/tool (Portfolio analysis) that you would need to know in order to complete this assignment.  Save your work in Word (.doc). Upload and submit it via the link before the deadline