Crisis Case Study Presentation

Crisis Case Study Presentation

Based on the definitions and readings throughout the semester, you will work independently to create a short PPT presentation providing an example and analysis of what YOU consider to be a Good or Bad PR campaign for a crisis situation for the following crisis: Gillette #MeToo Controversial Advertisement

The idea of the Case Analysis is to:

• examine the real-life crisis • show a clear understanding of what took place • critique the company or organization in terms of how the crisis communication

was managed. • You are to analyze what was done well and what perhaps could have been

orchestrated better and why. • ADD EXPLANATION NOTES FOR EACH SLIDE

Be sure to include:

• a short history of the company, the crisis and the handling of the crisis • any supporting materials (links to a video, visuals, web site, articles, etc.

necessary to describe the issue and its response) • the theories used, the publics targeted and the key messages • the type of MASS Media coverage it received (national news, industry news

(print, online), morning/late night TV (with examples) • the types of conversations it evoked on Social Media (with examples) • RESULTS as of today.

Use the textbook, other course material, as well as independent research to support your arguments. Use correct spelling/grammar and cite your references. The presentation must use PowerPoint and it should be approximately 12 slides. - Discuss all specifications identified above and all issues raised by the case in a focused, thorough and organized manner. - Be creative – use your own ideas while referring to discussions and readings; don’t just rehash the case history. Paper Evaluated on 5 Rubric Aspects: Grammar; Clarity; Organization; Analytic Quality; Recommendations