Business Paper

Assignment

II

I

’

ve

in

cluded

assignment

1

paper

in

an

attachment

for

re

ference

.

I

n

this

assignment,

you

are

to

use

the

same

corporation

you

selected

and

focused

on

for

Assignment

1.

Using

the

corporation

you

chose

from

Assignment

1,

examine

the

industry

in

which

the

entity

operates.

Use

any

or

all

of

the

following

resources

to

conduct

research

on

the

company:

Company

website

Public

filings

from

the

Securities

and

Exchange

Commission

E

DGAR

database

(

http://www.sec.gov/edgar.shtml

)

Write

a

six

(

6)

page

paper

in

which

you:

Give

your

opinion

on

the

corporation's

greatest

strengths

and

most

significant

weaknesses.

Choose

either

a

strategy

OR

tactic

the

corporation

should

select

to

take

maximum

advantage

of

i

ts

strengths,

and

the

strategy

OR

tactic

the

corporation

should

select

to

fix

its

most

significant

weakness.

Justify

your

choices.

Determine

the

company’s

tangible

and

intangible

resources,

core

capabilities,

and

core

competencies.

Choose

the

two

(2)

segme

nts

of

the

general

environment

that

would

rank

highest

in

their

influence

on

the

corporation

you

chose.

Assess

how

these

segments

affect

the

corporation

you

chose

and

the

industry

in

which

it

operates.

Choose

two

(2)

forces

of

competition

that

you

estimate

are

the

most

significant

for

the

corporation

you

chose.

Evaluate

how

well

the

company

has

addressed

these)

forces

in

the

recent

past,

going

back

no

further

than

five

(5)

fiscal

years.

With

the

same

two

(2)

forces

in

mind,

predict

what

the

company

might

do

to

improve

its

ability

to

address

these

forces

in

the

near

future.

Identify

what

you

consider

to

be

the

greatest

external

threat

to

this

corporation.

Discuss

how

the

corporation

should

address

this

threat.

Justify

your

explanation.

Identify

what

you

consi

der

to

be

the

greatest

opportunity

presented

to

the

corporation,

and

discuss

how

the

corporation

should

take

advantage

of

this

opportunity.

Justify

your

explanation

Use

at

least

three

(3)

quality

references.

Note:

Wikipedia

and

other

Websites

do

not

qualif

y

as

academic

resources

.

Assignment II

I’ve included assignment 1 paper in an attachment for reference.

In this assignment, you are to use the same corporation you selected and focused on for

Assignment 1.

Using the corporation you chose from Assignment 1, examine the industry in which the

entity operates. Use any or all of the following resources to conduct research on the

company:

Company website

Public filings from the Securities and Exchange Commission EDGAR database

(http://www.sec.gov/edgar.shtml)

Write a six (6) page paper in which you:

Give your opinion on the corporation's greatest strengths and most significant

weaknesses. Choose either a strategy OR tactic the corporation should select to take

maximum advantage of its strengths, and the strategy OR tactic the corporation should

select to fix its most significant weakness. Justify your choices.

Determine the company’s tangible and intangible resources, core capabilities, and core

competencies.

Choose the two (2) segments of the general environment that would rank highest in

their influence on the corporation you chose. Assess how these segments affect the

corporation you chose and the industry in which it operates.

Choose two (2) forces of competition that you estimate are the most significant for the

corporation you chose. Evaluate how well the company has addressed these) forces in

the recent past, going back no further than five (5) fiscal years.

With the same two (2) forces in mind, predict what the company might do to improve its

ability to address these forces in the near future.

Identify what you consider to be the greatest external threat to this corporation. Discuss

how the corporation should address this threat. Justify your explanation.

Identify what you consider to be the greatest opportunity presented to the corporation,

and discuss how the corporation should take advantage of this opportunity. Justify your

explanation

Use at least three (3) quality references. Note: Wikipedia and other Websites do not

qualify as academic resources .