Business Paper

In

this

assignment,

you

are

to

use

the

same

corporation

you

selected

and

focused

on

for

Assignments

1

and

2.

(MCDONAL

DS)

Research

the

company

on

its

own

website,

the

public

filings

on

the

Securities

and

Exchange

Commission

EDGAR

database

(

http://www.sec.gov/edgar.shtml

),

in

the

University's

online

databases,

and

any

other

sources

you

can

find.

The

annual

report

will

often

provide

insights

that

can

help

address

some

of

these

questions.

Write

a

n

seven

(

7

)

page

paper

in

which

you:

1)

Analyze

the

business

-

level

strategies

for

the

corporation

you

chose

to

determine

the

business

-

level

strategy

you

think

is

most

important

to

the

long

-

term

success

of

the

firm

and

whether

or

not

you

judge

this

to

be

a

good

choice.

Justify

your

opinion.

2)

Analyze

the

corporate

-

level

strategies

for

the

corporation

you

chose

to

determine

the

corporate

-

level

strategy

you

think

is

most

important

to

the

long

-

term

success

of

the

firm

and

whether

or

not

you

judge

this

to

be

a

good

choice.

Justify

your

opinion.

3)

Analyze

the

competitive

environment

to

determine

the

corporation's

most

significant

competitor.

Compare

their

strategies

at

each

level

and

evaluate

which

company

you

think

is

most

likely

to

be

successful

in

the

long

term.

Justify

your

choice.

Determine

whether

your

choice

from

Question

3

would

differ

in

slow

-

cycle

and

fast

-

cycle

markets.

Use

at

least

five

(

5

)

quality

references.

Note:

Wikipedia

and

other

Websites

do

not

quality

as

academic

r

esources.

Include

a

cover

page

containing

the

title

of

the

assignment,

the

student’s

name,

the

professor’s

name,

the

course

title,

and

the

date.

The

cover

page

and

the

reference

page

are

not

included

in

the

required

page

length.

In this assignment, you are to use the same corporation you selected and focused on for

Assignments 1 and 2. (MCDONALDS)

Research the company on its own website, the public filings on the Securities and Exchange

Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online

databases, and any other sources you can find. The annual report will often provide

insights that can help address some of these questions.

Write an seven (7) page paper in which you:

1)Analyze the business-level strategies for the corporation you chose to determine the

business-level strategy you think is most important to the long-term success of the firm

and whether or not you judge this to be a good choice. Justify your opinion.

2)Analyze the corporate-level strategies for the corporation you chose to determine the

corporate-level strategy you think is most important to the long-term success of the firm

and whether or not you judge this to be a good choice. Justify your opinion.

3)Analyze the competitive environment to determine the corporation's most significant

competitor. Compare their strategies at each level and evaluate which company you think

is most likely to be successful in the long term. Justify your choice.

Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle

markets.

Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality

as academic resources.

Include a cover page containing the title of the assignment, the student’s name, the

professor’s name, the course title, and the date. The cover page and the reference page are

not included in the required page length.