compitative strategy

HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION

HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1

Assessment Details and Submission Guidelines

Trimester T3 2019

Unit Code HI6006

Unit Title Competitive Strategy

Assessment Type Individual Assignment

Assessment Title Essay – Key Strategy Development Tools

Purpose of the assessment (with ULO Mapping)

Students are required to write a Comprehensive discussion of any three of the

strategy models, with practical application to current business examples

Weight 15% of the total assessments

Total Marks 15

Word limit Not more than 1500 words

Due Date Week 5 [Late submission penalties accrue at the rate of -10% per day]

Submission Guidelines

 All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.

 The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.

 Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Harvard referencing style.

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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1

Assignment 1 Specifications Purpose: This assignment aims at ensuring that students have familiarised themselves with the foundational strategy development models and are able to relate them to current practical business examples. . Details Write an essay explaining what the main strategy development tools are and how they are used in

business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five

Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact

Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical

examples from industry.

In this essay, sub-headings are permitted.

Be sure to use paragraphing.

Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard

style. Students are reminded of the importance of correctness and accuracy of referencing.

Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of

Academic Misconduct.

Your final submission is due Friday of week 5 at midnight.

Assignment Structure

One page for your explanation of each model, including the example. Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half page conclusion. Add a cover page at the front. Add a Reference List at the end.

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HI6006 COMPETITIVE STRATEGY . ASSIGNMENT 1

Marking Rubric

Excellent 3

Good 2

Satisfactory 1

Unsatisfactory 0

Strategy Model 1

Max 3 marks

The model is well- understood and comprehensively

explained

The model is understood and

explained

The model is somewhat

understood and an attempt has been made to explain it

The model appears to be mis-

understood and the attempt to

explain it is incorrect

Strategy Model 2

Max 3 marks

The model is well- understood and comprehensively

explained

The model is understood and

explained

The model is somewhat

understood and an attempt has been made to explain it

The model appears to be mis-

understood and the attempt to

explain it is incorrect

Strategy Model 3

Max 3 marks

The model is well- understood and comprehensively

explained

The model is understood and

explained

The model is somewhat

understood and an attempt has been made to explain it

The model appears to be mis-

understood and the attempt to

explain it is incorrect

Introduction and Conclusion

Max 3 marks

Well-written – clear and concise

Well-written An original attempt was made

Unclear or missing

Academic Referencing and

Practical Examples

Max 3 marks

Referencing is correct and complete in all

respects. Examples are current, relevant, well-

applied.

Referencing is mostly correct and

complete. Examples are

mostly current, relevant, applied

Referencing is somewhat correct

though possibly incomplete, with

some errors in reference style.

Examples are somewhat current,

relevant, applied

Referencing is not correct, somewhat

incomplete. Examples are not

current, or not relevant, or

incorrectly applied

Total

15 marks

Comments Mark Awarded