Marketing management

Assignment Details

New Product Details

You practiced with the 4 P’s of marketing in the Learning Activity. Now you will apply the first P of the marketing mix to one new product. In this Assignment you will create one new product item for a chosen ASG product line.

Checklist:

· Describe one new product item that you create for a chosen ASG product line.

· Describe the market segmentation and target markets in terms of the demographics and psychographics.

· Explain the brand positioning for the product.

· Provide all the product qualities (i.e., the 1st of the 4 P’s), attributes, packaging, etc. that will be involved in line with the company's mission and objectives.

· Provide support for your reasoning.

Respond in a 1 ½- to 2-page Word document (450–600 words minimum) in APA format and citation style with additional title and reference pages; submit to the Unit 6 Assignment Dropbox.

Access the required ASG CSR Database

Access the Unit 6 Assignment grading rubric

You may also access as needed:

ASG Background

ASG initial simulation