MARISSA JONES ONLY!!!

Assignment Details (Managerial Approach to Marketing) Discussion – 300 or more words (Due 11-7-2020). This assignment has 3 parts.

1. Review the Terminal Course Objectives, accessed by clicking on the “Course Information” tab at the top of your screen, scrolling down to the “Course Objectives” and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

2. Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society. Select a company that exemplifies giving back to the communities in which it operates. Visit its corporate Web site to find out as much as possible about its contributions to society.

3. Choose a product which you would like to improve upon; determine its current position in the life cycle. Find current two industry leaders related to this product and share each mission statement available from each of their websites.

Course Objectives: 

· Analyze marketing decision support systems and their impact upon marketing management systems

· Analyze the appropriate marketing strategies to apply at each stage of the product life cycle

· Assess situations that present potential legal and ethical issues and develop solutions for those issues

· Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies

· Assess the major influences in current consumer and organizational buying decisions

· Construct a strategic marketing plan

· Evaluate business situations using critical thinking skills

· Evaluate the opportunities provided by technology for businesses

· Interpret the challenges a company faces in developing new products in today's global economy

This assignment has 4 parts: (Leadership and Ethics for Managers) Discussion – 300 or more words (Due 11-7-2020)

1. Review the Terminal Course Objectives, accessed by clicking on the “Course Information” tab at the top of your screen, scrolling down to the “Course Objectives” and then selecting View class objectives. How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

2. How are leadership and management similar? Different? 

3. What are some examples of ethical challenges that leaders and managers face in today’s global business environment?

4. Are leaders born or made? Defend your position.

Course Objectives: 

· Analyze business situations using ethical reasoning skills and ethical theories

· Analyze the various leader, follower, cultural, and situational characteristics that contribute to leadership.

· Assess situations that present potential legal and ethical issues and develop solutions for those issues

· Assess the role of individual differences and traits in leadership.

· Contrast leadership and management, and understand their similarities and differences as well as the ethical challenges that managers face.

· Distinguish the role of relationship development and management in effective leadership, and use the concepts in improving leadership effectiveness

· Evaluate business situations using critical thinking skills

· Examine the opportunities provided by technology for businesses.

· Examine when and why participation should be used to improve leadership effectiveness.

· Propose effective communication techniques.