Wk 5 Team - Data Mining and Sales Promotion

Assignment Content

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Resource: Data Mining and Sales Promotion Grading Guide

Pick a restaurant, store, or business establishment in your town that is struggling to meet its targets, and provide an introduction and background of this business. Imagine the business has a database of 2,500 customers, with a designated marketing budget of $5,000 to drive fourth quarter sales.

Design a marketing campaign using the following tools:

· Database marketing 

· Direct response marketing

· Consumer promotions

· Contests and sweepstakes

· Sponsorship and event marketing

· Corporate social responsibility

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with graphics and speaker notes.

Format your presentation consistent with APA guidelines.

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