Cognitive Principles in Marketing

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Cogni"ve Principles in Marke"ng

This assignment is mandatory and will therefore be evaluated as part of your final grade. This assignment must be completed individually. Before a!emp"ng the assignment, you should study the module’s content; sec"on 2 is par"cularly helpful.

Instruc"ons:

In this module, we’ve seen how cogni"ve psychology can reinforce our marke"ng strategies.

Follow the steps below:

1. From your professional experience, choose a case that you believe can be addressed using the cogni"ve principles from this module. Complete a marke"ng brief for that case.

2. Alterna"ves if you do not have a good case to work on based on your professional experience:

Choose a brand or product you are familiar with as a consumer Or, write about the HPV Vaccine case—but only if you can go into greater depth or offer a more complete solu"on than what you created or heard in the interac"ve modules on the course website, and in the Discussion Forums

You have the op"on to complete step 1 using this Marke"ng Brief Template.

Recommended length: between 1-2 pages/500-1000 words

Format: Text Input/Word Document/PDF Document/PowerPoint Presenta"on

Please view the Text Editor Guide to learn more about how to include links, upload images, and use other resources in your assignment.

Choose an op"on below. Either type your answer or a!ach your document below, and click “Submit.”

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February 2023

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