Research Essay: Portrayal of China in Western Media
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AssignmentBrief.pdf
COM304 Research Essay Outline Semester 2, 2019-20
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COM304 Portrayal of China in Western Media
Semester 2, 2019/2020
Assessment 1: Research Essay
Deadline:
Submission method:
Word limit:
Weight:
Learning Outcomes:
5:00pm, 16 April 2020
2,000 words excluding bibliography.
50% of grade
A, B, C, D, E, F
Research Essay Assignment Overview
Students are encouraged to select a subject which greatly interests them and which addresses specifically the “Portrayal of China in Western Media” in either the historical or contemporary context.
Topics must satisfy two key criteria: 1. Topics must focus on a form of western media.
This may include, but is not limited to, any of the following categories.
Fashion Fine Art Design Film Television Documentary Fiction Non-Fiction Music Advertising Journalism Academic Scholarship Computer Games Print Media Online Media Social Media
2. Topics must focus on an aspect of China as portrayed in western media. Any aspect of Chinese society and/or culture and, specifically, how it is portrayed through a form of western media, may be selected.
This may include, but is not limited to, any of the following categories.
Aesthetics Crafts Values Traditions Religion/Beliefs Politics Society Trade Events Sports Music Entertainment Science Medicine Geography People
Discuss your chosen topic using key theories and concepts taught in this module, for example: Orientalism, Representation and/or Discourse, to critically reflect on or analyse the cultural, geographical or linguistic identity of China by the ways in which China is portrayed.
COM304 Research Essay Outline Semester 2, 2019-20
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Final Paper Structure While the Final Paper should be structured according to the needs of the project, it is recommended that Main Text of the Final Paper contain the following components:
1. Introduction 2. Main Content/Analysis 3. Conclusion
Final Paper Format The Final Paper must use the format below:
1. Title Page with 200-word Abstract (not included in 2000-word count). Stated word count must be placed after the Abstract
2. Main Text: Introduction, Main Content/Analysis, Conclusion. 3. Bibliography 4. Submitted in word.doc or word.docx format (not PDF). 5. Times New Roman or Arial 12pt Font 6. Double Spaced 7. Justified Alignment, with page numbers 8. APA 6th Referencing System
COM304 Research Essay Outline Semester 2, 2019-20
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Research Essay Grading Criteria Categories below will be considered in the assessment of the Research Essay.
Knowledge and Understanding
Intellectual Skills Transferable Skills
90-100% ‘Outstanding’
Total coverage of the task set. Exceptional demonstration of knowledge and understanding appropriately grounded in theory and relevant literature.
80-89% ‘Excellent’
As ‘Outstanding’ but with some minor weaknesses or gaps in knowledge and understanding.
Extremely creative and imaginative approach. Comprehensive and accurate analysis. Well- argued conclusions. Perceptive self- assessment.
Extremely clear exposition. Excellently structured and logical answer. Excellent presentation, only the most insignificant errors
70-79% ‘Very Good’
Full coverage of the task set. Generally very good demonstration of knowledge and understanding but with some modest gaps. Good grounding in theory.
As ‘Outstanding’ but slightly less imaginative and with some minor gaps in analysis and/or conclusions
As ‘Outstanding’ but with some minor weaknesses in structure, logic and/or presentation.
60-69% ‘Comprehensive’
As ‘Very Good’ but with more and/or more significant gaps in knowledge & understanding and some significant gaps in grounding.
Some creative and imaginative features. Very good and generally accurate analysis. Sound conclusions. Some self- assessment.
Generally clear exposition. Satisfactory structure. Very good presentation, largely free of grammatical and other errors.
50-59% ‘Competent’
Covers most of the task set. Patchy knowledge and understanding with limited grounding in literature.
As ‘Very Good’ but analysis and conclusions contain some minor weaknesses.
As ‘Very Good’ but with some weaknesses in exposition and/or structure and a few more grammatical and other errors.
40-49% ‘Adequate’
As ‘Competent’ but patchy coverage of the task set and more weaknesses and/or omissions in knowledge and understanding. Just meets the threshold level.
Rather limited creative and imaginative features. Patchy analysis containing significant flaws. Rather limited conclusions. No self- assessment.
Competent exposition and structure. Competent presentation but some significant grammatical and other errors.
35-39% ‘Compensatable fail’
Some parts of the set task likely to have been omitted. Major gaps in knowledge and understanding. Some significant confusion. Very limited grounding. Falls just short of the threshold level.
As ‘Competent’ but probably without much imagination. Shows barely adequate ability to analyse and draw conclusions. Just meets the threshold level.
As ‘Competent’ but with more weaknesses in exposition, structure, presentation and/or errors. Just meets the threshold level.
21-34% ‘Deficient’
As ‘Compensatable Fail’ but with major omissions and/or major gaps in knowledge and understanding. Falls substantially below the threshold level.
No creative or imaginative features. Analysis and conclusions rather limited. Falls just short of the threshold level.
Somewhat confused and limited exposition. Confused structure. Some weaknesses in presentation and some serious grammatical and other errors. Falls just short of the threshold level.
COM304 Research Essay Outline Semester 2, 2019-20
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20% ‘Extremely weak’
Substantial sections of the task not covered. Knowledge & understanding very limited and/or largely incorrect. No grounding in theory.
As ‘Compensatable Fail’ but analysis and/or conclusions may have been omitted. Falls substantially below the threshold level.
As ‘Compensatable Fail’ but with more serious weaknesses in presentation and/or grammar. Falls substantially below the threshold level.
