essay about mid market innovaters

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AssignmentACC202T32018.docx

ACC202 - Management Accounting

Trimester 3 2018 GROUP ASSIGNMENT

Student Id Number Student Name

Student Id Number Student Name

Student Id Number Student Name

Student Id Number Student Name

Student Id Number Student Name

Question

Student Mark

Total Assignment

/100

Assessment Mark (out of 20)

/20

Overview

Group Assignment: 3-5 members (or as agreed with your Tutor)

Nature of Assignment: Essay (2000 – 2500 words)

Date Due: Week 10(Friday 10pm)

Worth: 20%

Submission Method: via Moodle / Turnitin (printed copy to Tutor if requested by Tutor)

Instructions

· This is a Group Assignment of 3-5 members (or as agreed with your Tutor). The groups must be finalised prior to the Mid-trimester test in Week 6.

· Write each of your Student Names and Numbers at the top of this page IN THE BOX PROVIDED. Ensure you identify who your group lead is.

The Group lead will be responsible for all correspondence with the Tutor as well as the assignment final submission.

1) Essay Questions:

What are mid-market innovators and what are the overall strategies and pricing approaches used by these innovators in order to develop their business. Why are mid-market innovators successful? Provide examples where appropriate.

Based on your analysis of mid-market innovators in the first part of the essay question, what challenges are there for incumbent companies?

2) Essay Structure:

The following structure is provided to assist you in developing your response.

1) Executive Summary (an overall statement of no more than 200-250 words outlining the topic, approach, summary of key findings and conclusion)

2) Introduction (this should state what the purpose of the report is, what Accounting theme is being explored, which company is being reviewed (if applicable), which standards / criteria are being applied etc.)

3) Literature Review (this is where you include a summary of the literature you reviewed to develop your understanding of the topic and formulate your recommendations)

4) Analysis (this is the main body)

5) Summary of Findings (this section highlights the key findings from your analysis)

6) Recommendations (this section summarises YOUR key recommendations based on your findings and emphasises your JUDGEMENT)

7) Conclusion (this section should reflect upon what you stated in the introduction i.e. what you have done and what you found. The conclusion is about closing the analysis and NOT introducing new material.)

8) Referencing (Harvard Anglia compliant)

You should also use the attached RUBRIC (refer section 3) to self-assess how well your Essay reaches the targeted outcomes. Please feel free to bring a draft copy to your Tutor to help you assess progress.

3. Analysis Rubric

Criteria

HD (>95%)

HD (85-95%)

Distinction (75-84%)

Credit (65-74%)

Pass (50-64%)

Fail (40-50%)

Fail (<40%)

Executive Summary (5%)

Presented a logical and well-structured executive summary which clearly reflects the assignment requirements, analysis, findings and conclusion.

Presented a logical and well-structured executive summary which reflects the assignment requirements, analysis, findings and conclusion.

Presented a logical and structured response applying all the key components.

Presented a response applying all the key components.

Presented an executive summary applying some of the key components required.

Presented an underdeveloped executive summary.

Presented an underdeveloped and incoherent executive summary.

Knowledge (20%)

Demonstrated SOPHISTICATED knowledge and understanding.

Demonstrated COMPREHENSIVE knowledge and understanding.

Demonstrated a DETAILED and REASONED level of knowledge and understanding.

Demonstrated SOME level of knowledge and understanding.

Demonstrated a LIMITED but RELEVANT level of knowledge and understanding.

Demonstrated a GENERAL level of knowledge and understanding.

Lacked any real knowledge or understanding.

Judgement (15%)

Presented a SOPHISTICATED and CRITICAL judgement with relevant supporting information which identified the judgement as ground-breaking.

Presented a COMPREHENSIVE judgement with relevant supporting information.

Attempted to present a reasoned judgement with relevant supporting information.

Provided some relevant judgement with supporting information.

Provided limited judgement with relevant information.

Provided some basic information.

Did not provide any basic or relevant information.

Analysis (30%)

SOPHISTICATED /CRITICAL analysis of each of the recognition, measurement and disclosure criteria.

Analysis reflects excellent engagement with the context of the theme selected and links to relevant theory / literature.

COMPREHENSIVE discussion of each of the recognition, measurement and disclosure criteria.

Analysis reflects very good engagement with the context of the theme selected and links to relevant theory / literature.

Provided detailed and reasoned discussion of each of the recognition, measurement and disclosure criteria.

Analysis reflects good engagement with the context of the theme selected or relevant theory / literature.

Provided some detailed discussion of each of the recognition, measurement and disclosure criteria.

Analysis reflects some engagement with the context of the theme selected or relevant theory / literature.

Simple discussion of each of the recognition, measurement and disclosure criteria.

Analysis reflects limited engagement with the context of the theme selected or relevant theory / literature.

Poor Evaluation or analysis.

Significant gaps in the analysis and lack of understanding of the issues.

Little or no evaluation or analysis.

Terminology (5%)

Integrated and applied specific, accurate and relevant terminology.

Consistently throughout applied accurate and relevant terminology.

Mostly applied accurate and relevant terminology.

Used some relevant and appropriate terminology.

Limited use of relevant terminology.

Used little or inaccurate terminology.

Used no relevant and inaccurate terminology.

Response (15%)

Presented a sustained, logical and well-structured response applying the Analysis structure points.

Presented an extended, logical and structured response applying the Analysis structure points.

Presented a logical and structured response applying the Analysis structure points.

Presented a logical response utilising some of the Analysis structure points.

Presented a logical response utilising some of the Analysis structure points.

Presented an underdeveloped response.

Presented an underdeveloped and incoherent response.

Reference (5%)

>20 relevant references provided.

> 15 relevant references provided.

>10 relevant references provided.

> 8 relevant references provided.

A minimum of 8 relevant references provided.

A limited number of general references provided.

No references provided.

Referencing (5%)

Appropriate use of Referencing / citations. Correct referencing throughout. Referencing enhances critical judgement.

Appropriate use of Referencing / citations. Correct referencing throughout.

Appropriate use of Referencing / citations. Referencing is mainly accurate.

Some effort to use Referencing / citations. Referencing is mainly accurate.

Limited effort to use Referencing / citations. Errors demonstrate a lack of attention to detail.

Referencing / citations mostly absent / not systemic / incorrect however some effort has been made.

No referencing or citations used.

4) Starting Resource:

The following reference has been included to assist you begin the assignment. You are required to research further and identify your own references to support your essay.

https://www.strategy-business.com/article/12204?gko=0acea

ACC202

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Question

Student Mark

Total Assignment

/100

Assessment Mark

(out of

20

)

/20

ACC202 - Management Accounting

Trimester 3 2018 GROUP ASSIGNMENT

Student Id Number Student Name

Student Id Number Student Name

Student Id Number Student Name

Student Id Number Student Name

Student Id Number Student Name

Question Student Mark

Total Assignment /100

Assessment Mark (out of 20) /20