Please I need this tomorrow Sunday at 2pm

University

Project & Portfolio II: Business and Marketing

(Date)

The STEEPLE Analysis (Include Citations)

PROVIDE at least one observation for each of the seven elements of the STEEPLE analysis (you can make more). These should be full paragraphs that include explanation and detail. These observations should also help you to make statements that go in the SWOT chart, below. Remember to put a “short form” citation in APA format after each observation here, and list the corresponding APA “long form” reference in the Reference section at the end.

Keep the focus on the division/brand. You may observe something that affects the parent company or the industry, and which will affect the division/brand, too. It’s okay to include those observations, but always remember it’s the division/brand you’re working for. Not the parent.

SOCIOLOGICAL:

TECHNOLOGICAL:

ECONOMIC:

ECOLOGICAL:

POLITICAL:

LEGAL:

ETHICAL:

The SWOT Analysis (Citations optional)

Provide at least three statements in each of the four sections of the SWOT chart: Strengths, Weaknesses, Opportunities and Threats. Include explanations and details within the chart that make your points clear. A phrase is not enough. Each point should be a short paragraph.

Conclusions: (Include Citations)

Findings lead to Conclusions. In two or three well-developed paragraphs, provide conclusions for the company based on your analysis of the findings. This means talking about the meaning of your findings. For instance, is there growing negative feedback from customers based on perceived changes to quality? Then it would be fair to say that the brand probably has a public relations crisis looming in the near future.

Try to assess the fit of the current market position for your product. How does it compare to its competitors and its industry as a whole? Where does it excel? Where can it improve? How does the company’s financial health factor into what it can and can’t do?

With this exercise, you should begin to identify what questions your client hired you to answer. Note what should be new goals and actions for the future. Note whether there should be any changes to product/service line, target market or message. You will elaborate in Week 4 when you make specific, future oriented and actionable recommendations for your company.

References:

In APA format, list each reference you used (at least five). Each reference in this section should have a corresponding “short form” citation in the STEEPLE section or the Conclusions section.