Assignment 8: Media Alert
ASSIGNMENT 8:
Media Alert for Miami Book Fair
(first draft due Oct. 30, final revision due Nov. 11)
MIAMI BOOK FAIR
www.miamibookfair.com
MEDIA ALERT PURPOSE
To generate news coverage of a press conference, personal appearance, festival, concert, fundraiser, business opening, exhibition or other event.
To create opportunities for feature stories, such as a profile or Q&A.
To procure a short article in a news column, newscast or blog post.
MEDIA ALERT ELEMENTS
ELEMENTS
Email subject line
Attention-getting headline
The 5 W’s
About Us
Media contact and other information
MEDIA ALERT 5 W’S
W’S PROVIDE
ANSWERS/DETAILS
5
WHAT…
WHO…
WHEN…
WHERE…
WHY…
MEDIA ALERT ABOUT US
About Miami Book Fair – You need to shorten this information and create one concise paragraph for the about section.
Miami Book Fair began as a two-day event in November 1984, when a small group of determined individuals – including educators from Miami Dade College, independent booksellers, and librarians – founded Miami Book Fair International. In the nearly 40 years since, MBF has grown into one of the most significant cultural events in the region, the most comprehensively programmed book fair in the nation, and an internationally recognized model of excellence.
In 2020 MBF quickly reimagined and transitioned all programming online through an innovative new platform, MiamiBookFairOnline.com, built in record time to address pandemic-era shutdowns. That forever changed the way we Book Fair, and we now offer in-person and virtual programs as a hybrid entity. Today MBF is both an annual eight-day festival – typically featuring more than 500 authors, 200,000 attendees, 200+ national and international book exhibitors, and a robust schedule of literary, cultural, and educational events, supported by 1,000+ community volunteers – and a provider of a diverse slate of literary-centric programming year-round.
We are especially proud to have presented thousands of award-winning authors and thought leaders over the years, including Madeleine Albright, Isabel Allende, Dorothy Allison, Carol Anderson, James Baldwin, Russell Banks, David Brooks, President George W. Bush, Sandra Cisneros, Rita Dove, Jorge Edwards, Will Eisner, John Hope Franklin, Jonathan Safran Foer, Joy Harjo, Ibram X. Kendi, Jeff Kinney, Min Jin Lee, Frank McCourt, Toni Morrison, President Barack Obama, Michael Ondaatje, Jason Reynolds, Esmeralda Santiago, Art Spiegelman, Amy Tan, Helen Thomas, Calvin Trillin, Zoé Valdés, Cornel West, Elie Wiesel, and George Will, among others.
Through our work and collaboration with like-minded community partners and stakeholders, MBF continues to recognize and support the critical value of the cultural arts as a tool for education, community development, establishing genuine connection and understanding, and enriching lives. We consistently strive to provide access to engaging and educational programs that foster lifelong positive impacts for children, adults, and communities, with a special emphasis on reaching those who are underserved and lacking in resources.
MEDIA ALERT ASSIGNMENT
SELECT A COMPONENT FROM THE MIAMI BOOK FAIR.
YOU MAY NOT TO A MEDIA ALERT ON THE ENTIRE EVENT.
YOU MUST PICK ONE COMPONENT, ANCILLARY EVENT.
ASSIGNMENT
MEDIA ALERT ASSIGNMENT
ASSIGNMENT
Prepare a media alert for your client, the Miami Book Fair, for a target audience depending on the specific component you are pitching. Use the examples as guides.
In the alert, show what makes the activity or the participants newsworthy, especially for TV stations, by researching and sharing background information.
Add a media list where you would send this to be promoted – five sources, at least two of which are blogs, with name, title, media outlet, and two of three means of contact – email, social media or phone number.
MEDIA ALERT CONTACT
NAME
AGENCY OR REPRESENTATIVES
OFFICE NUMBER
CELLPHONE NUMBER
SOCIAL MEDIA (OPTIONAL)
MEDIA CONTACT
MEDIA ALERT DEADLINE
ASSIGNMENT 8:
Media Alert for Miami Book Fair
(first draft due Oct. 30, final revision due Nov. 11)
MEDIA ALERT QUESTIONS
ASSIGNMENT 8: MIAMI BOOK FAIR
Contact or email your professor
With questions, comments, concerns.