Google Analytics & Adobe Analytics Omniture Assignments

Assignment 8 –Google Analytics Reporting that tries to recreate an Adobe Analytics Report

Name: __________________

Class: __________________

GOOGLE ANALYTICS

1. Look at the Product Performance Report in Google Analytics DEMO account (July 2016)

2. What is the most popular product? 26 oz Double Wall Insulated Bottle

3. What is the least popular product? YouTube Women’s Short Sleeve Tri-blend Badge Tee Grey

4. What is the SKU of the most popular product (hunt around for it) GGOEGDHQ015399

5. What is the SKU of the least popular product (hunt around for it) GGOEGAAX029

6. Find a dashboard that is already prebuilt with much of this information in it and paste it below:

<paste image here>

7. Recreating Sales Cycle Reports in Google Analytics – this report doesn’t exist in Google Analytics but you can simulate by creating a segment on the target audience who has purchased and then use a standard report like this one (see http://www.morevisibility.com/blogs/analytics/viewing-your-sales-cycle-in-google-analytics.html)

Can you do better? Can you find something in Google Analytics that does a better job (for extra credit) – if so, create it and paste the image here as well as explain what you did.

<paste image here>