assignment 7

BM141 Principles of Sales and Marketing: Assignment 7

AIDA

You’re working as a senior copywriter for a large advertising firm in your city. Your client, Coca-Cola, is planning to introduce a can decorated specifically with your city’s unique attractions just in time for your city’s popular summer festival.

Use the AIDA model to create an online banner advertisement that effectively introduces their new can. Write the text for an online banner ad with a minimum of 45 words and a maximum of 75 words. Be creative and use your imagination. Remember that effective marketing communications should include all components of the AIDA model (Awareness, Interest, Desire and Action). Make sure that the text of your ad includes all of these components. If you need some guidance visit: https://www.mindtools.com/pages/article/AIDA.htm and http://www.boostmedia.com/blog/ad-text-tips/five-tips-for-writing-better-banner-ad-copy/

Adding images is optional, but would be a great addition to your project. Have fun and be creative. Write a winning ad that engages your audience and gets clicks.

Submit your online advertisement to the Assignment 7 Dropbox folder on D2L.

FOR INSTRUCTOR USE ONLY