Number 6b

Assignment 6: The Executive Dashboard and the Trinity Mindset

Please note, points will be deducted for overuse of citations. Please read the information related to this weeks points and paraphrase it and/or provide your thoughts and ideas on what it means to you in relationship to the knowledge that you have thus far.

Assignment Instructions:

· In your own words, explain the concept of the Executive Dashboard. How would a poorly constructed Executive Dashboard impact the business?

· Describe how you would build an effective analytics program - describe competitive intelligence tips and best practices.

· In your own words, describe what is meant by the trinity mindset. How does the trinity mindset impact the Executive Dashboard and contribute to an effective program.

 

Class:  You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept.  The relevancy is noted in that they build on the structural foundation of web analytics.  We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process. 

Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments.  Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.

Please be sure to review Lesson 6 for a complete listing of many resources you may find useful and relevant.

 

Helpful Assignment Articles Web Links and Readings: 

2016: Dashboards display multiple reports at once  https://support.google.com/analytics/topic/1068215?hl=en&ref_topic=1727147

2013: 10 Useful Google Analytics custom dashboards  https://econsultancy.com/blog/62828-10-useful-google-analytics-custom-dashboards

2011:  http://www.kaushik.net/avinash/difference-web-reporting-web-analysis/

2008:  http://www.kaushik.net/avinash/the-action-dashboard-an-alternative-to-crappy-dashboards/

2007:  http://www.kaushik.net/avinash/five-rules-for-high-impact-web-analytics-dashboards/

2006:  http://www.kaushik.net/avinash/trinity-a-mindset-strategic-approach/

Locate book “Web Analytics an Hour a Day” by Avinash Kaushik in the APUS Library, Chapter 11 pages 275-286 will be most helpful. Chapter 1 pages 15-21.

2007 -  Web_Analytics_An_Hour_a_Day_Chapter11.pdf

2007 -  Web_Analytics_An_Hour_a_Day_Chapter1.pdf

 

Please submit a Word Doc with your answers in 500 words or more, and use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:

Smith, John WEDB122 I001 Fall 12

 

Assignment 6 Readings: Please review the Week 6 Lesson for the reading materials.

Assignment Objectives:

· In your own words, explain the concept of the Executive Dashboard. How would a poorly constructed Executive Dashboard impact the business?

· Describe how you would build an effective program - describe competitive intelligence tips and best practices.

· In your own words, describe what is meant by the trinity mindset. How does the trinity mindset impact the Executive Dashboard.

Grading Rubrics

WEBD122 Intro to Web Analytics Assignment Rubrics

 

Week 6 Assignment Grading Rubric All written assignments will be assessed according to this rubric.  

Requirements	Points
In your own words, explain the concept of the Executive Dashboard. How would a poorly constructed Executive Dashboard impact the business?	27
Describe how you would build an effective program - describe competitive intelligence tips and best practices.	27
In your own words, describe what is meant by the trinity mindset. How does the trinity mindset impact the Executive Dashboard.	27
Student submitted a Word Doc for the assignment.	9
Student used APA formatting and citations within the submitted document and references used.	10
Spelling and grammar errors -1 @
Assignment Late Penalty (per day late) -10 Max -20 Points
Total Points	100