Business & Finance homework

Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and

finalize the International Business Project (IBP) (Rubric) Course: IBU430 Survey of Global Business

Criteria Excellent Competent Needs Improvement Not evident Criterion Score

Purpose / 2020 points

Effectively de-

scribes and explains

the central purpose,

arguments, or goals

of the project; ex-

planation is fo-

cused, detailed, and

compelling

12 points

Clearly identifies the central

purpose, arguments, or goals

of the project, but sometimes

may digress

4 points

Does not clearly

state the central

purpose, arguments,

or goals of the

project; displays

lack of focus or

detail

0 points

Did not state the

purpose, argu-

ments, or the

goals of the

project.

5/19/26, 11:30 PM Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP) - IBU430 Survey of Global Business - National University System

https://navigate.nu.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=163007&grpid=150880&isprv=0&bp=0&ou=131205 1/8

Criteria Excellent Competent Needs Improvement Not evident Criterion Score

Content / 25

Organization / 30

25 points

Presents balanced,

significant, and valid

information that

clearly and convinc-

ingly supports the

central purpose, ar-

guments, or goals of

the project; demon-

strates in-depth

knowledge of the

content area;

reader gains impor-

tant insights

15 points

Presents clear and appropri-

ate information that ade-

quately supports the central

purpose, arguments, or goals

of the project; demonstrates

satisfactory knowledge of the

content area; reader gains

some insights

5 points

Content is unclear,

inaccurate, and/or

incomplete; support

for the central pur-

pose, arguments, or

goals of the project

is weak or poorly

discussed; displays

only rudimentary

knowledge of the

content area; reader

gains few if any

insights

0 points

Did not provide

content to sup-

port the central

purpose, argu-

ments, or goals of

the project.

30 points

Information/content

is presented in a

logical, interesting,

and effective se-

quence; topics flow

smoothly and co-

herently from one

to another and are

clearly linked;

reader can easily

follow the line of

reasoning

20 points

Information/content is pre-

sented in a clear and reason-

able sequence;

topic/paragraph transition is

usually good with clear link-

ages for the most part; reader

can generally understand and

follow the line of reasoning

10 points

Information/content

is not logically orga-

nized or presented;

topics/paragraphs

are frequently dis-

jointed and fail to

make sense to-

gether; reader can-

not identify a line of

reasoning and loses

interest

0 points

Did not organize

content, no logi-

cal order is

present.

5/19/26, 11:30 PM Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP) - IBU430 Survey of Global Business - National University System

https://navigate.nu.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=163007&grpid=150880&isprv=0&bp=0&ou=131205 2/8

Criteria Excellent Competent Needs Improvement Not evident Criterion Score

Style and

Tone

/ 10

Use of

References

/ 20

10 points

Writing is com-

pelling and sustains

interest throughout;

tone is consistently

professional and ap-

propriate for an aca-

demic research

project

6 points

Writing is usually engaging

and keeps the reader’s atten-

tion; tone is generally profes-

sional and appropriate for an

academic research project

2 points

Writing is unengag-

ing and reader finds

it difficult to main-

tain interest; tone is

not consistently

professional or suit-

able for an aca-

demic research

project

0 points

Did not use an

appropriate pro-

fessional style or

tone for an aca-

demic research

project.

20 points

Presents compelling

evidence from pro-

fessionally legiti-

mate sources; attri-

bution is clear and

accurate; references

are primarily peer-

reviewed profes-

sional journals or

other approved

sources

12 points

Professionally legitimate ref-

erences are generally used;

clear and fair citations are

presented in most cases;

most of the

information/content/evidence

comes from sources that are

reliable

4 points

Most of the refer-

ences are from

sources that are not

peer-reviewed or

professional, and

have uncertain reli-

ability; few if any

appropriate cita-

tions are provided;

reader doubts the

validity of much of

the material

0 points

No references are

included.

5/19/26, 11:30 PM Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP) - IBU430 Survey of Global Business - National University System

https://navigate.nu.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=163007&grpid=150880&isprv=0&bp=0&ou=131205 3/8

Criteria Excellent Competent Needs Improvement Not evident Criterion Score

Formatting / 10

Written

Communicati

on Skills

/ 25

10 points

APA format is used

accurately

and consistently

throughout the re-

search project

6 points

APA formatting is employed

appropriately in the research

project with a few minor

errors

3 points

Research project ex-

hibits frequent and

significant errors in

APA formatting

0 points

Did not use APA

format.

25 points

Readability of the

project is enhanced

by facility in lan-

guage use/word

choice, excellent

mechanics, and syn-

tactic variety; uses

language conven-

tions effectively

(e.g., spelling, punc-

tuation, sentence

structure, para-

graphing, grammar,

etc.)

15 points

Written research project dis-

plays good word choice, lan-

guage conventions, and me-

chanics with a few minor er-

rors in spelling, grammar, sen-

tence structure, and/or punc-

tuation; errors do not repre-

sent a major distraction or ob-

scure meaning

5 points

The written project

exhibits multiple er-

rors in grammar,

sentence structure,

and/or spelling; in-

adequate writing

skills (e.g., weak-

nesses in language

facility and mechan-

ics) hinder readabil-

ity and contribute

to an ineffective re-

search project

0 points

Did not apply ef-

fective written

communication

therefore, paper

is not readable.

5/19/26, 11:30 PM Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP) - IBU430 Survey of Global Business - National University System

https://navigate.nu.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=163007&grpid=150880&isprv=0&bp=0&ou=131205 4/8

Criteria Excellent Competent Needs Improvement Not evident Criterion Score

Analytical/Cr

itical

Thinking

Skills

/ 3030 points

Demonstrates well-

developed ability to

integrate and apply

principles, theories,

and practices across

the functional areas

of business to the

analysis of the re-

search problem,

concept, or idea; ef-

fectively identifies,

examines, and criti-

cally evaluates im-

portant cross-func-

tional organizational

issues associated

with the research

problem, concept,

or idea; clearly and

effectively justifies

solutions

20 points

Exhibits satisfactory applica-

tion of principles, theories,

and practices across the func-

tional areas of business to the

analysis of the research prob-

lem, concept, or idea; with a

few minor exceptions, out-

lines and describes (or

sketches out) some cross-

functional organizational is-

sues that are relevant to the

research problem, concept, or

idea; adequately identifies

and describes (or summarizes)

solutions, recommendations

for action, or conclusions that

are, for the most part, based

on appropriate principles and

concepts

10 points

Shows little ability

to employ theory

and practice across

the functional areas

of business in the

assessment of is-

sues relating to the

research problem,

concept, or idea;

does not recognize

or correctly identify

cross-functional or-

ganizational issues

relevant to the re-

search problem,

concept, or idea;

does not adequately

evaluate the re-

search problem,

concept, or idea in

light of relevant

principles

0 points

Did not exhibit

the use of analyt-

ical or critical

evaluation of the

research problem,

concept or idea.

5/19/26, 11:30 PM Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP) - IBU430 Survey of Global Business - National University System

https://navigate.nu.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=163007&grpid=150880&isprv=0&bp=0&ou=131205 5/8

Criteria Excellent Competent Needs Improvement Not evident Criterion Score

Integration

Skills

/ 3030 points

Demonstrates well-

developed ability to

integrate and apply

principles, theories,

and practices across

the functional areas

of business to the

analysis of the re-

search problem,

concept, or idea; ef-

fectively identifies,

examines, and criti-

cally evaluates im-

portant cross-func-

tional organizational

issues associated

with the research

problem, concept,

or idea; clearly and

effectively justifies

solutions, recom-

mendations for ac-

tion, or conclusions

based on strong an-

alytics and an in-

sightful synthesis of

cross-disciplinary

principles and con-

20 points

Exhibits satisfactory applica-

tion of integrating principles,

theories, and practices across

the functional areas of busi-

ness to the analysis of the re-

search problem, concept, or

idea; with a few minor excep-

tions, outlines and describes

(or sketches out) some cross-

functional organizational is-

sues that are relevant to the

research problem, concept, or

idea; adequately identifies

and describes (or summarizes)

solutions, recommendations

for action, or conclusions that

are, for the most part, based

on appropriate principles and

concepts in the functional ar-

eas of business

10 points

Shows little evi-

dence of integrating

theory and practice

across the func-

tional areas of busi-

ness in the assess-

ment of issues relat-

ing to the research

problem, concept,

or idea; does not

recognize or cor-

rectly identify cross-

functional organiza-

tional issues rele-

vant to the research

problem, concept,

or idea; does not

adequately evaluate

the research prob-

lem, concept, or

idea in light of rele-

vant principles

0 points

Did not integrate

principle, theo-

ries and practice

across the func-

tional areas of

business to the

analysis of the re-

search problem,

concept, or idea.

5/19/26, 11:30 PM Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP) - IBU430 Survey of Global Business - National University System

https://navigate.nu.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=163007&grpid=150880&isprv=0&bp=0&ou=131205 6/8

Total / 200

Overall Score

Criteria Excellent Competent Needs Improvement Not evident Criterion Score

cepts in the func-

tional areas of

business

Outstanding 95 points minimum

Excellent 85 points minimum

Acceptable 75 points minimum

Progressing 60 points minimum

Deficient 25 points minimum

Failing 0 points minimum

5/19/26, 11:30 PM Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP) - IBU430 Survey of Global Business - National University System

https://navigate.nu.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=163007&grpid=150880&isprv=0&bp=0&ou=131205 7/8

5/19/26, 11:30 PM Team Assignment 6: Create the 4Ps of Marketing (Marketing Mix) and finalize the International Business Project (IBP) - IBU430 Survey of Global Business - National University System

https://navigate.nu.edu/d2l/lms/dropbox/user/folder_submit_files.d2l?db=163007&grpid=150880&isprv=0&bp=0&ou=131205 8/8