Basic Google Analytics Data

Instructions

· For this assignment please access the Google Analytics Demo Account.

· Recreate this table in Excel, table builder on the page or just copy and paste the one below.

· Fill out the KPIs for July 2018 and Janury 2019

· Note: You will have to calculate the Exits in the last row. That is shown in Analytics Lecture #2

Resources:

· Lecture: Analytics 2

· Google Demo Account: How to Access

· Video: How to access Google Demo Analytics Account

Where to get the KPIs

· Pageviews: Behavior > Site Content > All Pages. Be sure to set the date range. (Can also be found in Behavior > Overview)

· Sessions: Go to Acquisition > All Traffic > Channels.

· Users: Go to Audience > Overview

· Time on Page: Go to Behavior > Overview. For homepage; Click on the /home link under the list of pages.

· Entry: This will be showing when you click the /home link.

· Exit: The % Exit Pageviews will be shown when you click the /home link, and you have to calculate the number of exits from that. Note that the % Exit is the exit rate for the homepage, which is the percentage of homepage views that result in an exit, NOT the percentage of sitewide exits that occur on the homepage

Table to replicate/recreate

KPI	July 2018	January 2019
Pageviews
Sessions
Users
Tim of Page
Entry
Entry for Home Page
Exit for Home Page