Assignment 5

BM141 Principles of Sales and Marketing: Assignment 5

Zip, Zap, Zoom

Prior to Project, discuss the following quote: “Only your customers can tell you what your product’s value is.”

· Rick Kaempfer

Project Description:

You’re the head of marketing for Zip, Zap, Zoom, a new home food delivery service. Your company will go to any restaurant, pick up and deliver food anywhere in Chicago. Customers can utilize Zip, Zap, Zoom’s app and with one touch, order food from thousands of restaurants.

Your task is to develop and write a winning value proposition that conveys the business model. Write 3-4 sentences answering each of the following questions:

1) How does Zip, Zap, Zoom solve a problem and improve a customer’s experience?

2) What specific benefits can customers expect if they use Zip, Zap, Zoom?

3) Why should customers use Zip, Zap, Zoom instead of other food delivery apps?

If you need help, visit: https://blog.hubspot.com/marketing/write-value-proposition for ideas.

Submit your value proposition to Assignment 5 Dropbox folder on D2L.

FOR INSTRUCTOR USE ONLY

Grading Rubric - Assignments

BM141: Principles of Sales and Marketing (BCP)

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Date:

Assignment 5: Zip, Zap, Zoom

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