Final Assignment- McDonalds
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Assignment4Template.pptxBUS499 Capstone Professor Jerry Henderson
Assignment 4
Student Name Here
Feel free to add graphics, sparingly. Don’t over do graphics – focus on content provided in the Speakers’ Notes as that is what will be graded against the Rubric. Do NOT use or include Audio or Video files or clips. Everything should be provided in text form.
Note that your SafeAssign score may spike up. As long as it’s your own work from Assignment 1-3, you will be fine. The SafeAssign report will tell us if it’s your work or from somewhere else. It is understood that you are combining your work from previous assignments into Assignment 4.
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Firm Name Here
Industry:
Competition:
In the Speakers Notes: Introduce the firm you selected for Assignments 1, 2, and 3.
Write an introduction as if you were presenting to the Board of Directors for the firm.
Discuss its industry, background, history, competitors, etc.
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Mission:
Vision:
Stakeholders:
In the Speakers Notes: Write about and determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.
3
SWOT Analysis
Strengths:
Weaknesses:
Opportunities:
Threats:
In the Speakers Notes: Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
4
SWOT Analysis
Strategy:
In the Speakers Notes: Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
5
Strategy
Competitive Strategy:
Profit Strategy:
In the Speakers Notes: Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
6
Communications Plan
Strategies:
In the Speakers Notes: Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
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CSR – Corporate Social Responsibility
Efforts and Actions:
In the Speakers Notes: Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response….this will require external research on your choses firm.
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Recommendations
Recommendation and Application:
In the Speakers Notes: You will make recommendations to the Board of Directors based upon your analysis and decision on why the corporation remains or is not a good fit for you. To help with this, consolidate all of the information studied in the previous 10 weeks in the Learn, Discussions, and Assignments. Apply that learning now – explain why you would (or would not) want to continue working at this firm based on a business case. Avoid opinion and feelings – you your business learning from this course to make a business case for working (or not working) there. Remember, you are presenting to the Board of Directors who need to hear from you as a business consultant.
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1) Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
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Works Cited
Use at least three (3) quality references, one of which should be the course textbook: Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
Note: Wikipedia and other Websites do not quality as academic resources.
References must be submitted on a Works Cited page (Slide) using APA format.
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Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
| Points: 200 | Assignment 4: Capstone | ||||
| Criteria | Unacceptable Below 60% F | Meets Minimum Expectations 60-69% D | Fair 70-79% C | Proficient 80-89% B | Exemplary 90-100% A |
| 1. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. Weight: 10% | Did not submit or incompletely created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. | Insufficiently created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. | Partially created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. | Satisfactorily created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. | Thoroughly created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. |
| 2. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. Weight: 10% | Did not submit or incompletely outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. | Insufficiently outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. | Partially outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. | Satisfactorily outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. | Thoroughly outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. |
Assignment # 4 Rubric
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Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
| 3. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. Weight: 10% | Did not submit or incompletely discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. | Insufficiently discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. | Partially discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. | Satisfactorily discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. | Thoroughly discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. |
| 4. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. Weight: 10% | Did not submit or incompletely outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. | Insufficiently outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. | Partially outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. | Satisfactorily outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. | Thoroughly outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders. |
Assignment # 4 Rubric
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Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
| 5. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response. Weight: 10% | Did not submit or incompletely assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Did not provide specific examples to support your response. | Insufficiently assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Did not provide specific examples to support your response. | Partially assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Did not provide specific examples to support your response. | Satisfactorily assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Did not provide specific examples to support your response. | Thoroughly assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Did not provide specific examples to support your response. |
| 6. Develop an executive level Power Point presentation with 8 -12 slides with speaker notes and appropriate graphics or professional video. Weight: 35% | Did not meet the presentation requirements of length (8 to 12 slides with speaker notes or video). | Insufficient presentation at executive level (minimum slides, no speaker notes, or video). | Partial presentation at executive level with incomplete speaker notes and graphics or video. | Satisfactorily presented an executive level presentation with speaker notes, graphics or video. | Thoroughly presented an executive level presentation with speaker notes, graphics or video. |
Assignment # 4 Rubric
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Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
| 7. 3 references Weight: 5% | No references provided | Does not meet the required number of references; all references poor quality choices. | Does not meet the required number of references; some references poor quality choices. | Meets number of required references; all references high quality choices. | Exceeds number of required references; all references high quality choices. |
| 8. Clarity, writing mechanics, and formatting requirements Weight: 10% | More than 8 errors present | 7-8 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |
Assignment # 4 Rubric
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The specific course learning outcomes associated with this assignment are as follows…be sure each item is covered somewhere in your Speakers Notes:
Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
Identify how the six segments of the general environment affect an industry and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and threats that impact the firm.
Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
Identify various levels and types of strategy in a firm.
Assess the ethical implications related to strategic decisions.
Predict ways in which corporate governance will affect strategic decisions.
Assess the relationship between strategy and organizational structure.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.
The specific course learning outcomes associated with this assignment are as follows…be sure each item is covered somewhere in your Speakers Notes:
Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
Identify how the six segments of the general environment affect an industry and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and threats that impact the firm.
Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
Identify various levels and types of strategy in a firm.
Assess the ethical implications related to strategic decisions.
Predict ways in which corporate governance will affect strategic decisions.
Assess the relationship between strategy and organizational structure.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.
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