business plan
cassy101 
Assignment4SalesPitch1.pptxStrawberry Rite Inc.
Name
Institution
Due date
What We Do
Produce, distribute, and sell red and white non-alcoholic wine brands.
Targets wine customers who don’t take alcoholic wines.
Quality non-alcoholic wine brands.
The Opportunity
Nonalcoholic beverage market set to grow by 1.6 trillion by the year 2025 (Financial Times, 2016).
Increasing demand of nonalcoholic beverage due to health reasons.
Non/low alcohol beverage industry has grown by 4% since 2011 (Financial Times, 2016).
Few competitors in the nonalcoholic wine industry.
Target Market
Wine lovers who don’t take alcoholic wine brands.
Individuals who don’t take alcohol wines due to health reasons.
General nonalcoholic beverage customers.
Market Size
Market size value in 2015= $1,548 billion (Grand View Research, 2017).
Global market size= USD 967.3
Market has grown by 4% since 2011 (Grand View Research, 2017).
Expected market size by 2022=4.4
Competition
Current Competition
Dominated by Coca-Cola-market leader.
Other major competitors-Pepsi, Nestle, S.A, Dr. Pepper Snapple Group Inc.
Non-alcoholic wine makers- Mustang Sally Brewing , Ocelot Brewing Company , ARIEL Vineyards, HALAL Wines.
Competitive Advantages
High quality, smooth, and good tasting wines.
Wide variety of nonalcoholic brands.
Skilled and knowledgeable marketing team.
Fantastic Marketing Strategies.
The Team
Founder
Adamson Lomax: President
Experienced in operations, sales, and marketing management.
Advisory Committee
Linda Owens- sales manager
Vastly experienced in sales and marketing.
Gozbert Williamson-Production Manager
Experienced in production management
Business Model
Personnel selling
Online selling
Retail outlets
Wholesalers
Milestones
March, 2018-launched
September, 2018-Openned 3 retail stores within Chantilly VA.
March 2019-First Phase Complete
$246 K revenue
Sell 10,000 bottles each day
3 years-second phase complete
3 total million annual sales
2 production facilities
Financials
Profits Year 1 Year 2 Year 3 1 1.4 8
Revenue Year 1 Year 2 Year 3 2 2.5 3.5
Funding
Funds Sought: $2 million
Purchase of production equipment, marketing, staff development, expansion of production facility.
Funding to date
$1 million investment- Adamson Lomax
$1 400k loans-Adamson Lomax/Morgan Stanley
No future funding rounds
Upside
Strong viable business opportunity.
No strong competition (in the nonalcoholic wine industry).
Tested and proven business concept.
Reference list
Grand View Research, (2017). "Nonalcoholic Beverage Market Size Worth $1.60 Trillion By 2025". Retrieved January 22, 2018, from https://www.grandviewresearch.com/press-release/global-nonalcoholic-beverage-market
Grand View Research, (2017). Industrial Alcohol Market Worth $223. 63 Billion by 2025:CAGR: 8.8 % Retrieved from https:// www.grandviewresearch.com/press-release/global-industrial-alcohol-market
Financial Times, (2016). "Financial TimesThirst for adult soft drinks grows". Retrieved January 22, 2018, from https://www.ft.com/content/a639e708-c767-11e6-8f29-9445cac8966f
