Assignment 4 Capstone

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Capstone

Overview

In this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3.

Consider the corporation you have selected to use in your first three assignments.

Research the company on its own website, the public filings on the Securities and Exchange Commission  EDGAR database , the University's  online databases , the  Nexis Uni database , and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will do a 15-minute presentation to the Board of Directors of the corporation. Develop an twelve-slide PowerPoint presentation with speaker notes based upon Assignments 1 through 3.  

Requirements

Determine the impact of the company's mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

· Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

· Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

· Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

· Outline a communication plan the company could use to make the strategies you recommend above known to all stakeholders. 

· Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.

· Develop an executive-level PowerPoint presentation with 12 slides with speaker notes and appropriate graphics or professional video.

· Go to  Basic Search: Strayer University Online Library  and locate at least three quality references. Note: Wikipedia and similar Websites do not quality as academic resources.

· References must be submitted on a Works Cited page using  SWS format .

Use the  Assignment 4 Template [PPTX]  to ensure that your assignment meets the above requirements.

The specific course learning outcome associated with this assignment is as follows:

· Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.

Grading for this assignment will be based on answer quality, logic and organization of the paper, and language and writing skills, using the scoring rubric.

 

Unacceptable

Needs Improvement

Satisfactory

Competent

Exemplary

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Points:

0 (0.00%)

Did not submit or incompletely created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Points:

10.4 (6.50%)

Insufficiently created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Points:

12 (7.50%)

Partially created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Points:

13.6 (8.50%)

Satisfactorily created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Points:

16 (10.00%)

Thoroughly created a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Points:

0 (0.00%)

Did not submit or incompletely outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Points:

10.4 (6.50%)

Insufficiently outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Points:

12 (7.50%)

Partially outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Points:

13.6 (8.50%)

Satisfactorily outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Points:

16 (10.00%)

Thoroughly outlined a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Points:

0 (0.00%)

Did not submit or incompletely discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Points:

10.4 (6.50%)

Insufficiently discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Points:

12 (7.50%)

Partially discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Points:

13.6 (8.50%)

Satisfactorily discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Points:

16 (10.00%)

Thoroughly discussed the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Points:

0 (0.00%)

Did not submit or incompletely outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Points:

10.4 (6.50%)

Insufficiently outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Points:

12 (7.50%)

Partially outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Points:

13.6 (8.50%)

Satisfactorily outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Points:

16 (10.00%)

Thoroughly outlined a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.

Points:

0 (0.00%)

Did not submit or incompletely assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Did not provide specific examples to support your response.

Points:

10.4 (6.50%)

Insufficiently assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Provided examples that insufficiently supported your response.

Points:

12 (7.50%)

Partially assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Provided specific examples to support your response.

Points:

13.6 (8.50%)

Satisfactorily assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Provided specific examples to support your response.

Points:

16 (10.00%)

Thoroughly assessed efforts by this corporation to be a responsible (ethical) corporate citizen and incompletely determined the impact these efforts (or lack thereof) have on the company's bottom line. Provided specific examples to support your response.

Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate graphics or professional video.

Points:

0 (0.00%)

Did not meet the presentation requirements of length (8 to 12 slides with speaker notes and graphics or video).

Points:

36.4 (22.75%)

Insufficient presentation at executive level (minimum slides, no speaker notes, graphics, or video).

Points:

42 (26.25%)

Partial presentation at executive level with incomplete speaker notes and graphics or video.

Points:

47.6 (29.75%)

Satisfactorily presented an executive-level presentation with speaker notes and graphics or video.

Points:

56 (35.00%)

Thoroughly presented an executive-level presentation with speaker notes and graphics or video.

Three references.

Points:

0 (0.00%)

No references provided.

Points:

5.2 (3.25%)

Does not meet the required number of references; all references poor-quality choices.

Points:

6 (3.75%)

Does not meet the required number of references; some references poor-quality choices.

Points:

6.8 (4.25%)

Meets number of required references; all references high-quality choices.

Points:

8 (5.00%)

Exceeds number of required references; all references high-quality choices.

Clarity, writing mechanics, and formatting requirements.

Points:

0 (0.00%)

More than 8 errors present.

Points:

10.4 (6.50%)

7–8 errors present.

Points:

12 (7.50%)

5–6 errors present.

Points:

13.6 (8.50%)

3–4 errors present.

Points:

16 (10.00%)

0–2 errors present.