assignment 4

Construct a 21 -page business plan.

· Write a 2 page executive summary for your business plan, in which you justify the following:

a. A clear and concise business concept

b. A thoroughly planned business concept

c. A capable management structure

d. A clear-cut market need

e. Significant competitive advantages for your business

f. Realistic financial projections

g. That investors have an excellent chance to make money

h. A realistic and developed exit plan

Note: Read Chapters 4 and 18 of the course text, Successful Business Plan. Use the plan preparation worksheets on pages 58-61 and the sample executive summaries on pages 62-66 to help guide you; choose to write either a synopsis summary or a narrative summary and include highlights from each section of your business plan.

· Combine all the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

· Executive summary

· Company description (Assignment 1)

· Industry analysis and trends (Assignment 1)

· Target market (Assignment 2)

· Competition (Assignment 2)

· Strategic position and risk assessment (Assignment 1)

· Marketing plan and sales strategy (Assignment 2)

· Operations plan (Assignment 3)

· Technology plan (Assignment 3)

· Management and organization plan (Assignment 3)

· Ethics and social Responsibility plan (Assignment 3)

· The Financials (Week 7 Discussion)

. Hint:

1. The financial section of your business plan will be derived from the previously completed financial worksheets.

. Note:

2. The financials and the management description must spark enough interest to convince a reader to continue. Enhance the two mentioned sections to engage the reader.

Format your assignment according to these formatting requirements:

· Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

· The paper must be typed, double-spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

· Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.

ASSIGNMENT 4

Final plan

Page 1-Title page

Pages 2&3- Executive Summary

Executive summary is crucial https://www.youtube.com/watch?v=R9zRapFoHV0

Should be stand alone on two pages.

Paragraph 1

Provide an overview of your business

Paragraph 2

Target market

Competition

Marketing strategy

Find the three strongest points

Paragraph 3

Overview of operational highlights

Your skills and experiences

Your plan for success.

Paragraph 4

Forecasting Sales projections and expected profits

Paragraph 5

Financing sources and repayment.

Pages 4, 5, 6, 7,8, 9(assignment 1 is 6 pages)

· Company Description

· Mission statement

· Trends

· Strategic postion

· Distribution channel

· Risks

· SWOT analysis

Pages 10, 11, 12 & 13 (Assignment 2 is 4 pages)

· Target market

· Market competition

· Company’s message

· Marketing vec

Pages 14, 15, 16, 17, 18, 19, & 20 (Assignment 3 is 7 pages)

· Operations plan

· Technology plan

· Management plan

· Ethics and Social Responsibility Plan

Page 21- The Financials( Write a ½ to 1 full page of content describing the attached excel files

Pages 22, 23, & 24 – References (Depending on how many references you have)

Excel file- Marketing Budget, Income Statement, Balance Sheet, & Cash Flow Analysis

COMMON ERRS:

Font type MUST be: times new roman 12

Page numers goes on right margin(do no center

Running head: ASSIGNMENT 1

AVOiD USING SAME WORD MORE THAN ONCE IN SENTENCE

DEFINE ACRONMS BEFORE USING ACRONYM

DO NOT OVERSUSE TRANSITIONAL PHARAPHES DO NOT USE “A LOT OR LOTS” INSTEAD USE MANY MUCH MORE

DO NOT USE ETC

Do not use slashes

DO NOT USE CONTRCIONS (ITS SHOULD BE IT IS; i.e. should be for example)

DO NO USE FILTER WODDS SUCH AS ERY OR WITH THAT SAID

DO NOT USE FIRST PERSON (I, ME OR MY) IN ACADEMIC WRITING

DOUBLE SPACING-RIGHT CLICK ON PAGE PARAGRAPHS SPACE BEFORE= 0, SPACE AFTER=0

IN TEXT CITATIONS-NEVER USE THE AUTHORS INTIALS IN-TEXT

IN TEX CITATIONS MUST AGREE WITH REFERENCES

PARAGRAPHS ARE 5-7 SENTENCES

DO NOT USE PASSIVE VOICE-USE THE ACTIVE VOICE IN ACADEMIC

BY IS PASSIVE LANGUAGE.

WRITING(SEARCH THE WORD “BY” REWORD SENTENCE TO ACTIVE SENTENCE)

PERIOD GOES AT THe eND OF A CITATIONS

USE ONLY ONE DIRECT QUOTE PER PAPER-WHICH REQUIRES PAGE NUMBER

USE THE COMPANY OR THE BUSINESS INSTEAD OF ‘WE’ AND “OUR”

USE TODAY INSTEAD OF NOWADAYS

A LINK IS NOT REQUIRED WIH BOOKS AND ACADEMIC JOURNAL ARTICLES

ONLY BOOK TITLES AND JOURNAL NAME ARE ITALIZED

DO NOT USE SLASHES. USE WORDS

Do not use very