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Assignment 4

Project: Music Industry Survey

In this assignment you are going on a discovery of what makes music popular and what people are interested in purchasing. You have been hired by a major record label to help them change their marketing approach. The audience market has changed drastically in the past 15 years with the invention of the Internet. Your job is to survey as many people as you can. Find out what their music preferences are, why they feel that way, and what are they willing to spend money on. You will do this by creating an online survey on Google Forms. Alternatively, you can create your own survey using word processing software (MS Word/Google Docs).

Be sure to have one page focusing on listening preferences, one page on finding out what motivates people to feel certain ways about the music they hear, one page on purchasing preferences, and then one page for you to be creative with how you think you can provide the record company with what they need to know to survive in this changing music industry. You have to have a minimum of 2 questions per page. 

After you receive replies from a minimum of 5 people, write a report on your findings. Present it in a well-developed essay with an introduction and summary, or create a presentation in PowerPoint. Thoroughly cover the results of each part of your survey and your findings. You can choose to do a slideshow presentation in replacement of the essay for the same credit.