Advertising -Account planning and research-

Due: Thursday, June 28, 2018 by 11:59pm via D2L dropbox

Worth: 25 points out of 75 for the assignments

Description:

You will be writing a creative brief about your project that other parts of a marketing team could use to create a campaign from your research findings. The findings you draw together for writing this brief should include the preliminary research you did for Assignment 1 and well as your findings from your research project in Assignment 3. You may also need to do some more secondary research in order to fully complete the brief.

Use the “Contemporary Creative Brief” outline in you K&J textbook in chapter 14 on page 173. Answer all 9 questions as thoroughly as you can.

This assignment should take the format of a presentation. Therefore, you should use Microsoft PowerPoint for this assignment. Here is where you can show off your presentation skills. You may choose to include a voiceover, or set the slides to automatically advance, or include video/images/audio or any other techniques to make sure the presentation makes an impression. Get creative!

Citing sources: Because APA format can hinder a presentation, you can use numbered superscripts to denote citations in the slides and include reference slides at the end of the presentation with the numbered references.

Grading:

The first criterion for your grade will be your ability to hand in the assignment and its components on time. Late assignment submissions will lose 10% per 24 hours until submitted.

Other factors I will be considering as I grade include:

· Ability to follow the prompt (e.g., the content)

· Clarity of writing and argumentation

· Proper use of course information

· Proper use and citation of outside sources

· Organization, grammar, spelling (please see me if you need help with this!)

My philosophy of grading for written assignments is not that you start with 100% and lose points from there. You start at 0% and earn points higher than that. Therefore, doing the bare minimum does not earn you a 100%. The highest grades are earned by going above and beyond and writing an exemplary paper.