business plan
cassy101 
assignment3VCU.xlsMarketing Budget Plan
| Marketing Budget Plan | |||
| Category | Estimated Quantity | Estimated Cost per Unit | Estimated Subtotal |
| Research | |||
| Research firm fees | 1 | $350.00 | $350.00 |
| Web research | 2 | $700.00 | $1,400.00 |
| Independent research | 1 | $200.00 | $200.00 |
| Other research | 3 | $75.00 | $225.00 |
| Research Costs Total | $2,175.00 | ||
| Communications | |||
| Promotional brochures | 5,500 | $0.16 | $880.00 |
| Web-Online Ads | 9 | $220.00 | $1,980.00 |
| Web-Social Media | 6 | $200.00 | $1,200.00 |
| Communications Costs Total | $4,060.00 | ||
| Promotions | |||
| Product giveaways | 30 | $62.00 | $1,860.00 |
| Product discounts | 250 | $4.50 | $1,125.00 |
| Special offers | 120 | $2.75 | $330.00 |
| Promotions Costs Total | $3,315.00 | ||
| Advertising | |||
| Brochures (development and production) | 2,500 | $0.15 | $375.00 |
| Mailings | 3,000 | $0.04 | $120.00 |
| Postcards | 2,000 | $0.02 | $40.00 |
| Billboards | 4 | $300.00 | $1,200.00 |
| Bus sides | 3 | $70.00 | $210.00 |
| Advertising Costs Total | $1,945.00 | ||
| Public Relations | |||
| Charity events | 2 | $275.00 | $550.00 |
| Advertising | 3 | $315.00 | $945.00 |
| Employee promotions | 2 | $170.00 | $340.00 |
| Sponsorships | 2 | $100.00 | $200.00 |
| Public Relations Costs Total | $2,035.00 | ||
| ESTIMATED MARKETING GRAND TOTAL | $13,530.00 |
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