english professional communication
updloze2
assignment3pptsocialmedia.pptxUse of Social Media at Work
Student’s Name: Professor:
Course Title: ENG315
February 8, 2018
Social Media at Work
Introduction
The term social media today refers to the websites that provide facilities for social interaction.
Social media sites today include twitter, Facebook, Google+, Pinterest, LinkedIn, Whatsapp and many more.
Social media is used by people to share informal and formal information with the rest of the world in a comfortable space.
Businesses are using social media today to get visibility and associate better with clients.
Why Embrace Social Media?
It is an easy way of accessing the global market because of its wide reach.
Social media connects with a large target market exposing organizations to multiple platforms and information (Aguenza, B. B., Al-Kasem, A. H., & Som, A. M., 2012).
Customer service is easy because complaints can be easily dealt with in a personal manner.
With social media, a company can adequately study the competition and what the market says about them.
Client feedback is easily received using social media platforms.
Social Media as a Marketing Tool
Marketing is a core aspect of the activities of any organization.
Marketing involves communicating value of products and services to clients and meeting their needs.
Social media provides an intimate way of establishing a relationship with a customer.
On social media a client has already created their own customer profile by telling you most things about them.
Social Media as a Marketing Tool (Continued)
On social media people fill out their age, location and various other personal details.
A company can target their possible clients this way.
Organizations can use the tools their clients relate to for marketing such as memes, funny clips, gifs and many more.
Marketing segments are already created by social media (Keller, K., & Kotler, P., 2009).
Social Media as a Learning Tool
The tools that it provides helps in studying the market and consumer behavior.
Social media also provides a way of sharing knowledge between workers especially in the case of multinationals.
New opportunities can also be identified on social media through client feedback.
Social media generally provides a pool of knowledge that organizations can use.
Risks and Policies
Social media holds a lot of potential for organizations but there are certain risks that are inherent to it.
Guidelines are needed to ensure that there’s no harm to the brand and to others when communicating.
A clear policy needs to be set up by every organization that guides its social media activities.
Social media generally denies many organizations the right to privacy.
Risks and Policies
Content by organizations should be developed by trained administrators who ensure compliance to the company’s policy.
There is need for respect and accuracy when disseminating information through social media.
Ethical standards should be set to avoid obscene and intimidating material going out to the public.
Privacy and Social Media
Employers can easily find information about employees on social media.
Candidates are also judged based on what is available on them on social media esp. the new hires.
The law is not clear on what the employer should and should not do with information already in the public domain.
Some information when provided can ruin reputation and display poor moral characters denying people employment (Mainiero, L. A., & Jones, K. J., 2013).
Cyber-Bullying
Cyber-Bullying (continued)
Organizations are also subject to cyber bullying.
The bullying involves sending of offensive and inappropriate messages.
There is need for an organization to always been in control of the narrative to avoid bullying others or co-workers bullying each other.
Conclusion
Social Media is part of the modern life of both organizations and their customers.
It is therefore important to ensure that as an organization you are utilizing it to make the company more profitable.
There is however a necessity to have a social media policy to control the relationships on social media.
All in all social media is a useful tool for every company out there.
References
Mainiero, L. A., & Jones, K. J. (2013). Sexual harassment versus workplace romance: Social media spillover and textual harassment in the workplace. The Academy of Management Perspectives, 27(3), 187-203.
Aguenza, B. B., Al-Kasem, A. H., & Som, A. M. (2012). Social media and productivity in the workplace: Challenges and constraints. Interdisciplinary Journal of Research in Business, 2(2), 22-26.
Keller, K., & Kotler, P. (2009). Marketing management (13th ed.). Upper Saddle River, New Jersey: Pearson
