Final Business Plan
RUNNING HEAD: Operation, Technology, and Management Plan 1
Operation, Technology, and Management Plan 2
Operation, Technology, and Management Plan
Courtney A. Wilson
Dr. Jason Sheedy
Strategic Management
February 25, 2018
Operational Plan
BOOST will be located in Texas near the intersection Loop 1 in Austin, an attractive location for retail, neighboring a desirable residential area. Subsequent locations will be added in the third and fourth year of operation at a suitable site to be determined, and a third location in the fifth year of operation.
Facility
A 900-square foot facility and a drive-up window will be leased, while improvements on the same shall include: extensions to the seating area, water bath, and landscaping.
Equipment
With all the above equipment in place, the company is expected to hit a size of attaining more than $1,000,000 dollars by the end of Year Two.
Personnel Plan
The company’s personnel will consist of the CEO at the top, with an assistant CEO representing sales, marketing, operations, and human resource and the comptroller. The personnel will include of me, Steve Job, computer expert; Melinda Cates, creator and master mixer, along with Ian Glass, production line foreman, and Mary Cates, compliance officer.
Inventory Control
The inventory will include; glass bottles, metal caps, cardboard cartons (holding 48 bottles) and BOOST ingredients – enough to make 24,000 bottles. The firm’s possible suppliers will include Aqua Health, Hydration Technologies, and Guava Cool. These vendors supply a variety of beverages, bacteria-free processing, and a number of natural, organic flavorings including berries, fruits, and spices (Jascobe, 2016.) The production will take an average of 6 hours for every order.
Distribution
The company will carry out its distribution in two ways. One way will be by selling finished products made at company-owned bottling facilities to distribute to retailers. The other way will be to also sell beverage concentrates and syrups to authorized bottling partners who then make a final product by combining the concentrates with still or carbonated water, sweeteners and other ingredients and then distribute to retailers.
Competitive Advantage
The firm will obtain a competitive advantage through instituting better internal procedures, operations or technology, giving it substantial benefits – higher profit margins over the competitors. The company will also gain a competitive advantage by enhancing health and wellness in delivering a truly flavorful experience but doing so in a responsible way with ingredients that are pure and not artificial and by delivering antioxidants with the minimal use of calories and sugar (Barney, 2014). The company also has an experienced staff, therefore, has the capacity to gain a technical competitive advantage; it enjoys rich staff from the giants in the industry such as PepsiCo.
Technology Plan
Telephone system-Voice over Internet Protocol
In order for BOOST to enhance its communication and coordination with its personnel, the company will prefer the use of the telephone system consisting of hardware units that use software to split the phone company’s line among individual handsets. The system includes an auto attendant that helps callers find the employee they are seeking.
Accounting System-QuickBooks
This will have a critical role in the business as it keeps track of every dollar spent by the company, alongside each revenue piece attained. The company will use QuickBooks by understanding that it is simple to set up and manage to enhance tracking of financial flow in the firm.
Inventory Control System
The company will have an inventory control system in tracking its inventory levels to avoid overstocking and prevent understocking. The system will update and reflect any additions, when sales are made, and deduct from totals.
Customer Relationship Management System
This will help track a customer throughout their experience with the company. The system will track the customers’ interactions with the company from the moment it receives their information. The CRM system will help build relationships with customers by assembling all information the company collects from the customer (Phaal et.al, 2014.)
Human Resource Management System
This is software that will help in the management of personnel. It will involve tracking employee histories, skills, abilities, salaries, and accomplishments. The HR personnel will not be bogged down since the employees are allowed to update personal information and perform other tasks which will ensure the information is accurately kept. The company will require hardware components to integrate with the software discussed above. Computer hardware and other components will be necessary for the integration.
Accutek AccuCappers System
The company will use an Accutek AccuCappers technology to enhance the production of the beverage. This system replaces the tedious work of manually pressing and/or replacing snap caps. It also prevents costly spills by eliminating human error from the process.
Management and Organization
Key Management and Employees
CEO
I will be the CEO of the company. I have a Master’s in Business administration with a concentration in Human Resource Management. I will use the management skills and the business knowledge to steer the company. I will be in charge of the overall administration and management of the company. I will oversee the implementation of the decisions and the policies of the board of directors. I will not take a salary for six months of projections.
Melinda Cates
Melinda is the Creator and Master Mixer (owns the patent on the NAB) who also has a $40,000 inheritance. She has seven years of experience in creating, mixing and selling expertise in non-alcoholic beverages. Overall, she has the money which will form part of the initial capital.
Steve Job
He is a computer expert and will be a system administrator. Job will be in charge of all ICT infrastructures.
Ian Glass
Ian is the production line foreman. He worked in the PepsiCo service and retired after 35 years of services. He rose from janitor to production line foreman. He will develop a production plan for the company. He will assist to organize and sit on the planning committee. In addition, he volunteered his services and will not take any salary or any form of payment.
Mary Cates
Cates is the sister to Melinda and is the compliance officer. She will work in the initial planning team to ensure the recipe that is developed by her sister meets the required standards by the states. She has experience in compliance with the standards for consumer goods, having worked for over 30 years with the Federal Government and facilitated many cases against companies that breach deception and unfair practice law.
Board Members
The board members will be composed of the CEO and other members. They will provide direction that the company should take, policy formulation, and conduct supervisory role over the CEO. Members will alsoadvise on their inputs on issues related to the company. The type of governance model that will be adopted by the company is the Manager model. The CEO will be a proactive board; both the CEO and the board have one stand and speak with one voice. The CEO is the spokesman of the board. The company will use centralized management system whereby the CEO shall set out strategies, make decisions, delegate tasks, and supervise employees.
Governance structure
BOARD MEMBERS
Production Research and development
Marketing, Advertising
Personnel Training
Accounting Purchasing
HUMAN RESOURCE OFFICER
FINANCE OFFICER
MARKETING AND SALES OFFICER
PRODUCTION FOREMAN
CEO
Reporting Relationship
BOARD MEMBERS
Plant
Management
Accountant
Procurement officer
Graphic
Designer
Sales
Rep
Technical
HR registry
Training Officer
HUMAN RESOURCE OFFICER
FINANCE OFFICER
MARKETING AND SALES OFFICER
PRODUCTION FOREMAN
CEO
Works Cited
Barney, J. B. (2014). Gaining and sustaining competitive advantage. Pearson higher ed.
Jascobe J. (2016). Bai Brands disrupts CPG space with low-calorie, all-natural solutions. Retrieved on 21st February 2018 from https://www.bevindustry.com/articles/88184-bai-brands-disrupts-cpg-space-with-low-calorie-all-natural-solutions?v=preview
Phaal, R., Farrukh, C. J., & Probert, D. R. (2014). Technology road mapping—a planning framework for evolution and revolution. Technological forecasting and social change, 71(1-2), 5-26.