Mission/Desc. Business
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Assignment3Fall2011.docxAssignment 3
Module 3 of Business Plan: Mission Statement and Description of Business
You are continuing to develop your business plan. In this component you will develop a general company description that includes the following elements:
Introduction: Please re-introduce your target market, size of facility and total membership.
I. Mission Statement: A general clear, concise identification of “what is our business”. It explains your reason for being and your guiding principles. Identify your legal form of business (sole proprietorship, partnership, or some form of corporation.
II. Goals and objectives of the organization: Identify 2 Goals and 2 Objectives
III. Who your target market is (in brief because you already describe this in your market analysis.
IV. A brief description of your industry and what types of products and services you provide. Also, identify what company strengths you have that will make you competitive.
Make sure you document all sources accurately and in APA format.
