discussion 8&9

César Ritz Colleges Washington State University

BA in Hospitality Business Management

Assignment 3: Domains, Trademarks, and Patents

Submitted: 14 Nov 2022

By: Jiayi Lyu Grace 742336

Cramarennco Milana 744504 Miao Qian Elena743016

Submitted to: Professor: Dr. U. N. Umesh

Domain names

The potentially available domain names for my delivery services business are; fresh24app.net,

fresh24.online, freshdelivery.net, and fresh24order.net. The success rate while finding available

domains was 57% after having to do 7 trials and having 4 successes. The most common

misspellings and twists in the first domain, fresh24app.net are; fresha24app.net, 24appfresh.net,

freshapp24.net, and appfresh24.net. Purchasing all the domain names including transferring them

to an Internet Service Provider will cost $40.96. Most shoppers must use specific keywords when

finding this kind of service. Therefore, the following keywords must be used; fresh24 order,

fresh 24, fresh market app, fresh grocery, fresh24/7 app, fresh direct app, 24/7 order app, and

24/7 delivery. All the above keywords might cost $10.84. Having a domain name not only

provides visibility for your brand but also creates awareness and attracts customers. Establishes

your business as tech-savvy and forward-thinking. Whether you actually sell products online or

not, it is crucial to your reputation to claim your territory online. The domain name also gives

your business instant credibility and puts you in the same online marketplace as your largest

competitors. Having keywords in a domain also plays a very crucial role when it comes to

getting traffic to a website. Users type enter keywords into their search queries and they are more

likely to click on domain names and links that contain those keywords.

List of Competing Trademarks and Features

Wordmark Live/dead Goods and services

Jenny Fresh Live Offer food delivery to refrigerated food packages

consisting of meat, processed food, and fresh fruits.

Just fresh direct Live Offers services on processed cereals, bottled water,

and fresh juices, and dairy products.

Foodkick by

freshdirect

Live Mobile software application featuring information

about food and grocery products, and for

shop-at-home ordering of food and grocery

products and allows tracking of the orders till they

get delivered.

Pick fresh delivery we

bring it to you

Live Online retail grocery store services featuring fresh

organic and sustainably grown food with delivery

service.

Prestofresh, grocery,

delivery

Live Retail, and online grocery store services featuring

home delivery service

Freshtake grocery Live Retail grocery stores

Freshtoorder Live Restaurant services featuring freshly prepared

salads, panini sandwiches, and entree plates.

Fresh tasty. Farm to fit.

· Meal delivery

Live Food preparation services featuring fresh, properly

proportioned, healthy meals designed to fuel

metabolism and burn fat and made to order for

delivery or pick up.

The Freshmarket Live Restaurant services are provided within or

immediately adjacent to the applicant's retail

department stores.

Fast order 24/7 Live This is a call center service. It takes orders from

restaurants and delivers the order to the restaurant

kitchen so that the order is not missed. A software

and physical call center service provides this

service.

Keywords

The available trademark name on upsto.gov is fresh24 (United States Patent and Trademark

Office, n.d.). It provides the following services: delivery of every good from supermarkets like

Migros and Coop and a night delivery from our own storage. Customers can choose the goods

they want to order and the delivery time as well. This service will help many people to reduce

time and too convenient lifestyles. The trademark can be used in numerous businesses which

include; online retail grocery, restaurant businesses providing both sit-in and delivery services to

customers, fruit vendor businesses, and dry cleaning businesses (Nandan, 2020).

Trademark classes that can fit fresh24 are; Meat and Processed Food Products - since it covers

part of the services that fresh24 offers which include; edible fats and oils, milk and milk

products, eggs, compotes, jams, jellies, dried, frozen, preserved, and cooked vegetables and

fruits, meat extracts, meat, and fish. Clothing and Apparel Products class - headgear, footwear,

and clothing. Houseware and Glass Products class - Household or kitchen utensils and

containers; porcelain and earthenware, glassware, steel-wool; unworked or semi-worked glass,

brush-making materials, brushes (except paint brushes), and combs and sponges.

Ropes, Cordage, and Fiber Products class - raw fibrous textile materials, padding, and stuffing

materials (except rubber or plastics), sacks and bags, sails, tarpaulins, awnings, tents, nets,

string, and opes. And lastly, Paper and Printed Material Products class - printing blocks, plastic

materials for packaging, instructional and teaching material, typewriters and office requisites,

paint brushes, artist’s materials, stationery; adhesives for stationery or household purposes,

cardboard, and paper (More, 2021). Fresh24 can fit in a number of classes because it provides

delivery depending on the orders made by the customer.

Conclusion

The trademark fresh24 will be of great importance since it will enable customers to recognize the

goods or services as originating from us, it will create our company’s brand and reputation -;

creating a relationship of trust with customers, enabling a business to establish a loyal clientele

and enhance the company's goodwill. The trademark will allow consumers to base their

purchasing decisions - they capture the consumer’s attention and make products stand out. It will

help prevent consumer confusion - they indicate the source of the products and a consistent level

of quality. Financial value - can be used to obtain funding from financial institutions. The

trademark will offer an assurance to the consumer that when he is buying a particular item with a

trademark he is purchasing the same item which he has been assured of its quality and reliability

(Nandan, 2020).

References

More, R. (2021, July 9). Trademark Classes - The Complete List. Legalzoom.com.

https://www.legalzoom.com/articles/trademark-classes-the-complete-list

Nandan, D. (2020). Trademark, Introduction, Functions, Requirements & Salient Features.

https://doi.org/10.2139/ssrn.3625716

United States Patent and Trademark Office. (n.d.). Retrieved November 13, 2022, from

https://www.uspto.gov/