MKT 345- assignment week 6

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Assignment 3

Saint Leo University

Week 5 – Blog & Twitter Activity

MKT 345

Dartagnan Simmons

Introduction

Digital marketing refers to advertisements delivered to existing and potential customers through electronic devices. The most robust traditional digital marketing is offline marketing using print media, radio, and TV marketing. Although traditional offline digital marketing is still vibrant and important in making awareness and brand name in the market, online digital marketing is increasingly becoming pivotal in the everyday marketing activities of companies. Online marketing is a quicker and less costly marketing strategy that makes use of social media platforms, websites, emails, and search engines among others enhanced by smartphones or laptops. It works best when complemented by an offline marketing strategy, which assists in building the brand name and awareness important for conducting online searchers. Since high school, I developed a yearning for a marketing career. Our school had a department that dealt with community awareness and social responsibility. I was elected to head the department and collaborate with the patron to ensure that our school was responsive to the needs of the community. I was involved in marking school marketing media prints like flyers, notices, and billboards. Essentially, my roles were to ensure that the community was aware of the school programs and services offered to better the community. Ever since I developed an intrinsic desire to work as an offline marker for a non-governmental organization in my community. With the advent of technology, digital marketing became interesting and captivating (Dufty, 2012). This helped me develop a desire to work in the digital marketing field. Since every part of the world, even rural areas were increasingly gain access to online digital platforms, I developed an interests for a career in a Non-Alcoholic Beverage Company. I chose on the Coca Cola Company. My choice was guided with my desire to work in a giant multi-international corporation that has developed its digital landscape and market competitive edge over years. The social media blogs and Twitter posts could be useful in accessing consumers and establishing product image worldwide (Brusilovskiy et al., 2016).

Blog Message # 2

Coca Cola is one of the largest non-alcoholic beverage companies in the world, with a wide beverage product range. The products are branded uniquely and are produced with the customers’ needs in view. The company operates a consumer-centered production line with efficient and effective market correspondence (Walker, 2018). The company operates satellite companies globally, which produces scandalized high product brands. The famous product of the company is “Coke.” A lemon sliced and bobbling on top represents this product. The ice clinking taste gives the customers a satisfactory feeling. Coke product quality is assured and has multiple health benefits including easing digestion. Gastric acid added in the product makes the fizzy beverage ease abdominal pains and bloating. Coke also stimulates mental functions due to the caffeine ingredient. A situated mind increases consumers’ mental concentration and focus, giving them tangible value for their money. The product also has a sugar potential capable of relieving nausea and other stomach upsets. The ingredient also boots sugar level in the blood making users energetic and alert. Its sweetness and unique taste makes consumers want more.

The product makes a credible users’ advantage after a meal. It complements well a snack or dry meal (Walker, 2018). Coke products are available at doorsteps. The product range and prices serves a wide range of customers. The products are also available in different sizes making it possible for every customer need to be met satisfactorily.

Tweet # 2

The Coca Cola Company beverage wide range products are outstanding and customer based. They meet a range of customers needs and makes them feel the value of their money. the company values customers and operates an efficient customer centered feedback system that enhances production and distribution of customer centered products worldwide. The product has various health benefits, which include energy boost, stomach pain relieve and ease digestion. The prices are customer-based and sizes meet various consumer needs satisfactorily. The Twitter hash tag is #The Coke for Life.

Visual

https://www.youtube.com/watch?v=XhMVWzVXNNk

The Coke product a refreshing and an energizing beverage that makes each customer smile at every sip. Every customer reveals the satisfaction of the product on the face, and will need more while relaxing after a productive occupation as revealed in the video clip.

Conclusion

Social media is providing marketers a vibrant, robust marketing platform for building awareness and promoting brands, and products in a nutshell. Short but striking information may reach a large number of people within a short time, and mark a remarkable effect in their lives. Coke among other companies is using these platforms to enhance their images in the market and promote the consumption of their products and services (Brusilovskiy et al., 2016).

References

Brusilovskiy, E., Townley, G., Snethen, G., & Salzer, M. S. (2016). Social media use, community participation and psychological well-being among individuals with serious mental illnesses. Computers in Human Behavior, 65, 232-240.

Dufty, N. (2012). Using social media to build community disaster resilience. The Australian Journal of emergency management, 27(1), 40-45.

Walker, E. (2018). The surprising health benefits of drinking Coca Cola. BT.com. Retrieved 7 November 2020, from https://home.bt.com/lifestyle/health/healthy-eating/surprising-health-benefits-of-coca-cola-11364003752974

Assignment 3

Saint Leo University

–

Dartagnan Simm

Assignment 3

Saint Leo University

Week 5 – Blog & Twitter Activity

MKT 345

Dartagnan Simmons