Part 2: Business Plan – Draft

Company Name- Business Plan Draft

First Name Last Name

Strayer University

BUS 599

Prof. Andrea Banto and Prof. Adrian Allen

January 15, 2019

Due: Week 8, worth 30 points

Length: The assignment should be 15 to 20 pages, excluding title page and reference page

Important:

· This assignment consists of two documents- Word document and Excel document (draft of your business plan and the Financials). Both must be submitted for grading. You will have two attachments to the submission.

· In the business plan draft you must also include the Ethics and Responsibility section (not completed previously).

· Read Chapters 18 and 19 of the course text: Successful Business Plan. Use the Plan Preparation Forms at the end of each chapter of Successful Business Plan as a rough guide.

· Revise the components of the following previously submitted sections based on the feedback you have received.

· Review the description of this assignment in the course guide or Blackboard and use the tips provided along with this template to help you in your writing.

· Use the textbook and review the recommended pages. Note that your textbook has sample plans at the end of each paper. They are great examples of content.

· Review the grading rubric before writing. Know what you are graded for. Always look at the “exemplary” section.

Notes:

· Please remove the text in red throughout the paper and replace with your information.

· Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.

· Use APA format

· The references must be on a separate page at the end of the paper.

Company Name- Business Plan Draft

Insert these from previous assignments:

a. Company Description (Assignment 1)

b. Industry Analysis and Trends (Assignment 1)

c. Strategic Position & Risk Assessment (Assignment 1)

d. Target Market (Assignment 2)

e. Competition (Assignment 2)

f. Marketing Plan & Sales Strategy (Assignment 2)

Ethics and Social Responsibility Plan

Corporate Citizenship

· Describe the ways in which your company is committed to being a good corporate citizen

Hints: Consider the following areas:

· Creating jobs

· Following the laws of every jurisdiction in which your company operates

· Fair and honest treatment of employees

· Non-discrimination of employees and increasing diversity of your work force

Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to be a social venture.

Environment Protection

· Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.

Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce. 

Health Issues

· Determine any health issues / claims related to the product you are making, whether negative or positive.

· Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.

Health Impacts on Certain Segments of the Population

· Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.).

· Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.

Important!!!: Remember to submit the completed Business Plan Financials (Income Statement, Cas-Flow Projections, and Balance Sheet) along with the Word document (attach 2 documents before you submit).

References

Be sure to cite all your sources. Use APA to format all the references. Wikipedia and other Websites do not quality as academic resources

Here are examples of references (please deleted and replace with yours)

Bezzina, C., & Testa, S. (2005, June). Establishing schools as professional learning communities: Perspective from Malta. European Journal of Teacher Education, 28(2), 141-150. Retrieved from Academic Search Complete database. doi: 10.1080/02619760500093156

DuFour, R. (2004, May). What is a “professional learning community”? Educational Leadership, 61(8), 6-11. Retrieved from http://pdonline.ascd.org/pd_online/secondary_reading/el200405_dufour.html

Greene, T. S. (2001, June). Schools as “learning organizations.” Available from ProQuest Dissertations and Theses database. (UMI No. AAI9994152)

Herbert, K. S., Murphy, K. M., Ramos, M. A., Vaden-Kiernan, M., & Buttram, J. L. (2006). SEDL’s Working systematically model: Final report. Southwest Educational Development Lab. Retrieved from http://www.sedl.org/cgi-bin/pdfexit.cgi?url=http://www.sedl.org/ws/pdfs/WS-final-report.pdf

Hord, S. M. (1997). Professional learning communities: What are they and why are they important? Issues . . . About Change, 6(1). Retrieved from http://www.sedl.org/change/issues/issues61.html)